Email examples by category
Every kind of email real brands send, from the first welcome to the last win-back, by industry, season, color and style.
Every kind of email real brands send, from the first welcome to the last win-back, by industry, season, color and style.
Triggered by an action the recipient took or an account/order event: verification, password reset, receipts, order and shipping updates, invoices, security alerts.
Automated emails driven by where the recipient is in their journey: welcome, onboarding, trial, abandoned cart, post-purchase, win-back and re-engagement.
Recurring editorial content sent to the whole list: newsletters, digests and content roundups.
One-off campaigns that sell: sales, discounts, launches, seasonal campaigns, restocks and event invitations.
Announcements about the product or company: new features, changelogs and company news.
Black Friday, Christmas, Halloween and other moments, matched by subject line and send date.
Emails grouped by the colors in their design, read from each email's HTML.
Plain text, founder notes, GIFs, countdowns and other techniques.
SaaS and ecommerce emails, with every type broken down by industry.