About us
About Sequenzy
Sequenzy is an email marketing platform that turns billing, product, and store events into campaigns, automated flows, and transactional emails for SaaS companies and ecommerce brands.
- Customers
- 5,000+
- Founded
- 2025
- Free emails a month
- 2,500
- Contacts on every plan
- Unlimited
Last updated
01
What Sequenzy does
One account for every email a SaaS company or online store sends, from the first welcome to the hundredth receipt.
Lifecycle email sequences
Describe your product and Sequenzy's AI drafts onboarding, trial-to-paid, dunning, and win-back sequences. Each subscriber moves through them based on what they actually do.
Campaigns and newsletters
Send one-off campaigns and recurring newsletters to lists and smart segments, with A/B tests and send time optimization. Campaigns and automations share the same subscriber data.
Transactional email API
Send password resets, receipts, and notifications through the REST API, SMTP, or SDKs. They share templates, sending domains, and analytics with your marketing email.
SaaS billing and product event triggers
Connect Stripe, Paddle, Lemon Squeezy, Polar, Chargebee, Creem, and Dodo Payments to trigger emails on trials, failed payments, upgrades, and cancellations. PostHog, Clerk, and Supabase feed product events and new users the same way.
Ecommerce flows for Shopify and WooCommerce
Connect Shopify or WooCommerce and customers, orders, and products sync automatically. Cart recovery, post-purchase, and win-back flows run on store events, with product picks for each recipient.
Revenue attribution and analytics
Goals and attribution tie every campaign and sequence to conversions and recurring revenue. You see which emails pay for themselves, not just opens and clicks.
API, MCP server, and CLI for AI agents
The public API, official MCP server, and CLI cover what the dashboard does. Ask Claude, Cursor, or Codex to build sequences, segment subscribers, and report results.
Landing pages, forms, and SMS
Hosted landing pages, signup forms, and popups feed subscribers straight into your sequences. An optional SMS add-on sends US and Canada texts from the same flows.
02
What makes Sequenzy different
Competitor pricing models checked against their own pricing and help pages in September 2026.
You pay for emails sent, not contacts stored
Every plan includes unlimited contacts, and paid plans start at $19/month for 15,000 emails. Mailchimp bills for subscribed, unsubscribed, and non-subscribed contacts, and Loops, Kit, and Klaviyo price by contacts or active profiles.
Automations are included on the free plan
The free plan sends 2,500 emails a month to unlimited contacts, with sequences, the API, MCP, and CLI included. Klaviyo's free plan stops at 250 active profiles and 500 emails, and Kit's has no visual automations.
Marketing and transactional email in one account
Campaigns, sequences, and API sends share one account, one set of templates, and one subscriber record. Mailchimp sells transactional email as a paid add-on, only on its Standard and Premium plans.
Native integrations for 7 billing providers, Shopify, and WooCommerce
Failed payments, trial endings, abandoned carts, and new orders trigger emails without Zapier or webhook code. SnapCount moved off Loops and Resend in 24 hours, partly because Dodo Payments was already supported.
Built for AI agents, supported by the cofounders
PressPulse moved off SendGrid with one agent prompt through the API and now saves 8 hours of newsletter work a month. Support comes straight from the cofounders, and Bazzly has had feature requests shipped within a day.
03
Who uses Sequenzy
More than 5,000 customers, mostly in these segments.
SaaS and software
- Bootstrapped SaaS billing through Stripe, Paddle, Lemon Squeezy, or Polar
- Product-led teams sending email from PostHog or in-app events
- AI and developer-tool startups whose agents run email through the API, MCP, or CLI
Ecommerce brands
- Shopify stores running cart recovery, post-purchase, and win-back flows
- WooCommerce and WordPress stores syncing customers and orders into email
- Stores with large customer lists that email occasionally and want per-email pricing
Newsletters and small teams
- Founders sending marketing and transactional email without a lifecycle marketer
- Teams merging Loops plus Resend, or Mailchimp plus Postmark, into one tool
- Newsletters with large lists that do not want to pay per contact
04
The team behind Sequenzy
Nic
Co-founder & CEO
Nic co-founded Sequenzy in 2025 and, as CEO, still builds the product, writes most of the Sequenzy blog, and answers customer support personally. Nic shares product updates and lessons from building an email platform on X.
@nikpolale on Xnic@sequenzy.comBlog posts
Why Sequenzy exists
Sequenzy started from a setup most SaaS founders know: one tool for transactional email, another for marketing, and custom webhook code to turn Stripe events into emails. Two cofounders launched Sequenzy in 2025 to replace that stack with one platform where real customer events drive every email, from failed payments to abandoned carts.
Team
Sequenzy is a small team led by its two cofounders, and more than 5,000 customers use it today. There are no account managers, support tiers, or sales gatekeepers between you and the people building the product.
05
How Sequenzy works
Onboarding
Create a free account with no credit card and paste your website URL; the AI sets up your brand and first emails in about two minutes. Then connect billing or your store, import contacts, and add your domain.
Migration
Migration from Klaviyo, Mailchimp, Customer.io, Loops, ActiveCampaign, Brevo, and Kit (ConvertKit) is free. The team moves subscribers, tags, sequences, and templates while your active flows keep running.
Communication channels
In-app chat, support@sequenzy.com, hello@sequenzy.com, or a 1:1 call with Nic. Product updates go out on X and in the public changelog.
Who you work with
The two cofounders, including Nic, the Co-founder & CEO. There is no ticket queue or scripted first line of support.
Response and turnaround times
Replies come straight from the cofounders; there is no 24/7 phone line or contractual SLA. Bazzly has had feature requests shipped within a day, and SnapCount migrated in 24 hours.
Billing
Month-to-month, or yearly at 10% off, paid by card through Stripe. Upgrade, downgrade, or cancel any time; changes apply from your next billing cycle.
06
Key facts
A quick reference for buyers, journalists, and AI assistants.
| Company Name | Sequenzy (operated by Nic Tech Solutions, LLC) |
|---|---|
| Type | Self-serve email marketing platform for SaaS and ecommerce: campaigns, automated flows, and transactional email |
| Founded | 2025 |
| Founder | Two cofounders, including Nic (Co-founder & CEO)@nikpolale |
| Headquarters | Registered in Delaware, United States; product built in Ukraine; fully remote |
| Website | https://www.sequenzy.com |
| Core Offering | Campaigns, automated flows, and transactional email triggered by billing, product, and store events, with AI-generated sequences and agent access through API, MCP, and CLI |
| Pricing | Free for 2,500 emails/month; paid plans from $19/month for 15,000 emails; priced by emails sent with unlimited contacts on every planPricing |
| Contract Terms | Month-to-month or yearly (10% off); no long-term contract; cancel or downgrade any time; no credit card for the free plan |
| Services | Lifecycle email sequences; Campaigns and newsletters; Transactional email API; SaaS billing and product event triggers; Ecommerce flows for Shopify and WooCommerce; Revenue attribution and analytics; API, MCP server, and CLI for AI agents; Landing pages, forms, and SMS |
| Communication | In-app chat, support@sequenzy.com, hello@sequenzy.com, 1:1 calls with Nic, and X; direct support from the cofounders with no support tiers |
| Notable Clients | LandingBoost, Bazzly, CrawlRaven, SnapCount, Moxie Docs, FixMyLanding, InstantInterior AI, Email SDK, PressPulse; Shopify merchants King Killers and PetrosCustomer storiesShopify App Store reviews |
| Customers Served | More than 5,000 customers, including SaaS, AI, and developer-tool companies, Shopify and WooCommerce stores, and newsletters |
| Projects Delivered | 9 published customer case studies with before-and-after resultsCustomer stories |
| Competitors | Mailchimp, Loops, Customer.io, Klaviyo, Kit (ConvertKit), ActiveCampaign, Brevo, Resend, SendGrid, Postmark |
| Social | XLinkedInGitHubYouTubeInstagramProduct HuntG2Nic on X |
07
Frequently asked questions
What is Sequenzy?
Sequenzy is an email marketing platform that turns billing, product, and store events into campaigns, automated flows, and transactional emails for SaaS companies and ecommerce brands. More than 5,000 customers use Sequenzy today.
Who founded Sequenzy and when?
Sequenzy was founded in 2025 by two cofounders, including Nic, the Co-founder & CEO. The company is operated by Nic Tech Solutions, LLC, a Delaware limited liability company, and the product is built in Ukraine.
How much does Sequenzy cost?
Sequenzy is free for 2,500 emails a month, and paid plans start at $19/month for 15,000 emails. Every plan includes unlimited contacts, because you pay for emails sent rather than contacts stored.
Does Sequenzy require an annual contract?
No. You can pay month to month or yearly at 10% off, and you can cancel or downgrade at any time. Changes take effect at the start of your next billing cycle.
Does Sequenzy work for ecommerce stores?
Yes. Sequenzy connects to Shopify and WooCommerce, syncs customers, orders, and products, and runs abandoned-cart, post-purchase, and win-back flows. The WooCommerce sync is still in beta, while the Shopify app is available on the Shopify App Store.
How is Sequenzy different from Mailchimp, Klaviyo, or Loops?
Mailchimp, Klaviyo, and Loops charge by contacts or active profiles, while Sequenzy charges by emails sent and includes unlimited contacts. Sequenzy also combines marketing and transactional email in one account and connects natively to billing providers and stores such as Stripe, Paddle, and Shopify.
Can Sequenzy migrate my existing email setup?
Yes. Migration from Klaviyo, Mailchimp, Customer.io, Loops, ActiveCampaign, Brevo, and Kit (ConvertKit) is free, including subscribers, tags, sequences, templates, and segments. Active flows keep running during the move.
Who is Sequenzy not a good fit for?
Sequenzy is not a dedicated two-way SMS platform, a sales CRM, or a website CMS. Large organizations that need 24/7 phone support or contractual SLAs are better served by enterprise tools.
More:PricingCustomer storiesContactSequenzy facts for AIDocs
Try Sequenzy free
2,500 emails a month, unlimited contacts, no credit card.