How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Solo vs team. Individual agents can use simpler tools. Teams need platforms that handle more complexity and user management.
Database size matters. If you have thousands of contacts from years of business, calculate pricing at that scale, not starting prices.
Integration needs. If you use a CRM, check if your email tool integrates. Syncing contacts manually gets old fast.
What Actually Works for Real Estate Agents
After talking to many successful agents about email marketing:
Consistency beats frequency. Monthly newsletters that go out reliably work better than sporadic emails. Readers come to expect and trust your updates.
Provide value first. Market information, local knowledge, and helpful tips build trust. Purely promotional emails get ignored.
Automate the follow-up. Lead nurturing sequences run in the background while you focus on appointments. This consistency wins deals.
Getting Started
Pick a tool from this list. Then:
- Import your contact database
- Create a monthly newsletter template
- Set up buyer and seller nurture sequences
- Create an open house follow-up sequence
Start simple and expand later.