Do GIFs work in all email clients?

Most clients play them. Some older Outlook versions show only the first frame, so design that frame to stand alone.

Which brands send animated GIF emails?

This collection has 1 real animated GIF emails from 1 brand: prashantisarees.com. Every example was captured from a real signup, not a mockup.

Every detected example here was sent with Mailchimp, read from its delivery headers.

The typical subject line here is 102 characters long. None of them use an emoji.

Real emails that use animated GIFs to demo a product, show a feature or add motion to a launch.

Animated GIF emails add motion to show a product, demo a feature or bring a launch to life, without needing video support.

1
Keep files small
Short loops under about 1MB load quickly on mobile.
2
Make the first frame count
Some clients only show the first frame, so it should work on its own.

Animated GIF email examples (2026) | Sequenzy