Teal email design examples

Of all the emails in this collection, sale emails account for 30%, and their subject lines often combine a concrete saving with a deadline or imperative. Sportsman’s Warehouse uses “⏳ Last chance for 10% off your gear! ⏳”, while Wolverine moves from “REDEEM 15% OFF TODAY!” to “30% OFF BOOTS WITH BACKBONE” and then “Take an exclusive EXTRA 25% off before we pull it.” The repeated Wolverine messages change the product or discount emphasis while keeping urgency central.

Anthropologie repeats its extra-20%-off promotion across three emails, shifting from “You know how to party. These looks are proof” to “Starts Now: Extra 20% Off Sale” and then “Don’t miss an EXTRA 20% off sale!”. Preview text often supplies the practical terms: Logitech adds “Save up to 30% + get a free backpack”, and Rugs.com adds “The Great Indoors Event Is Here: Organic Textures + We Cover All Shipping Costs!”. Use the subject for the hook and the preview for eligibility, shipping or product scope.

Onboarding emails make up 23% of all the emails in this collection, and many move beyond a generic welcome. Storyblok gives new users a two-step setup path, while MotherDuck asks them to connect a source and Perplexity suggests concrete questions to try. 80,000 Hours delivers career resources as part of an eight-part introductory series, and Brafton sends a popular article as a next piece of content.

A single CTA appears in 36% of all the emails in this collection. That structure fits both functional messages and guided education: Optimal Workshop asks the recipient to verify an address, Talkspace directs new users to check insurance coverage, and Beyond Pricing invites readers to download its Owner Acquisition Playbook. When the email contains several explanations, make the action singular and easy to identify.

Teal is the recurring visual foundation, but the accents change with the message. Audible combines teal and red in account emails, Craftsy uses teal and red around class recommendations, and Anthropologie adds yellow and pink to its product-led promotions. Arize uses pink, teal and a dark background for event invitations, giving its technical subject matter a more dramatic setting without abandoning the recurring color.