Brevo's pricing page
Captured from brevo.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Brevo plan should you choose?
Start here
Free
Individuals and small teams testing email marketing. It is the first tier to check when you only need the core Brevo workflow. Watch for: Daily send cap
Public price
$0
Up to 300 emails/day after account approval.
Main upgrade
Starter
Single users starting with email and basic multichannel marketing. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: SMS credit sold separately
Public price
From $9/mo (5,000 emails/mo)
Paid by selected monthly email volume; e.g. $29/mo for 20,000 emails or $69/mo for 100,000 emails.
High-volume or advanced
Professional and Enterprise
Larger teams using advanced data, ecommerce, and AI features. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Enterprise requirements move into a sales-led process
Public price
Professional from $499/mo; Enterprise custom
Higher-volume plan or custom contract.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Large list with low send frequency
Brevo: Brevo can be efficient because contacts are not the primary cost driver. Sequenzy: Also efficient because contacts are unlimited. Both pricing models are better than per-contact platforms for dormant or low-frequency contacts.
SaaS onboarding and billing lifecycle emails
Brevo: Brevo can send the emails, but setup spans a broad marketing suite. Sequenzy: Purpose-built around SaaS lifecycle email and payment-triggered workflows. Brevo wins on breadth. Sequenzy wins when SaaS lifecycle messaging is the core use case.
SMB using email, SMS, CRM, and landing pages
Brevo: Brevo Standard or Professional may be justified. Sequenzy: Lower email focus, but not the same multichannel suite. Brevo is better if you want one broad SMB platform.
What to watch for
Starter includes email volume but deeper automation, testing, and reporting move teams toward Standard.
SMS and WhatsApp credits are separate from the email plan.
Brevo is broad, which is useful for SMBs but less focused than a SaaS lifecycle platform.
Brevo pricing is friendlier to large lists
Brevo's strongest pricing idea is simple: contacts are not the main meter. That matters for businesses with a large audience but uneven sending frequency. You can keep more contacts in the system without immediately creating the same billing pressure you see in contact-based platforms.
The catch is feature access. Basic sending starts low, but the workflows most teams care about, such as meaningful automation, testing, and deeper reporting, usually point toward Standard or above.
Brevo is one of the few broad marketing tools that can feel reasonable for large databases because unlimited contacts reduce list-storage pressure. The tradeoff is that email is only one part of the suite. SMS, WhatsApp, CRM, sales tools, landing pages, and transactional messaging can be useful, but they also make the buying decision less focused.
If you are choosing Brevo because it prices more naturally for large lists, compare it with other options in the Brevo alternatives guide and the Brevo comparison. For SaaS, the core question is whether the suite helps with product-triggered lifecycle work or whether a narrower email platform is easier to operate.
Brevo vs Sequenzy
Brevo is a broad marketing platform. Sequenzy is a SaaS email platform. If you need SMS, WhatsApp, landing pages, CRM, and sales tools, Brevo's breadth is valuable. If you need onboarding, activation, dunning, reactivation, and trial-conversion email tied to product and billing data, Sequenzy is a cleaner fit.
Choose Brevo when multichannel SMB marketing is the main requirement. Choose Sequenzy when unlimited contacts matter, but the actual work is SaaS lifecycle email rather than a broad marketing suite.
Brevo vs Sequenzy
How Brevo compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Brevo is one of the better-priced general email platforms because unlimited contacts reduce the list-growth penalty. Sequenzy is better for SaaS teams that care less about a broad SMB suite and more about product-triggered lifecycle email with predictable send-based pricing.
FAQ
Sources checked · Jun 17, 2026