The free trial ends soon. Real examples from SaaS brands, captured from actual signups.
Trial ending emails tell users their free trial is about to end and make the case for paying. They are some of the highest-revenue emails a SaaS brand sends.
State exactly when the trial ends and what happens to the user's data or account after that.
Remind readers what they set up or achieved during the trial. Loss aversion is stronger than any feature list.
Link straight to checkout with the plan preselected, and answer the obvious pricing question in the email.
Brands often send a notice a few days before and a last reminder on the final day.
