BentovsKlaviyo

Bento vs Klaviyo

Simplicity vs e-commerce dominance

TL;DR

Klaviyo dominates e-commerce with deep Shopify integration and advanced features. Bento is simpler and cheaper with per-user pricing. Choose Klaviyo for serious e-commerce, Bento for simpler needs or SaaS.

Key Differences

The main things that set these tools apart

E-commerce Focus
Klaviyo wins

Klaviyo is built for e-commerce with native Shopify/WooCommerce integrations, abandoned cart flows, and product recommendations. Bento is e-commerce-capable but not specialized.

Pricing Model
Bento wins

Bento charges $0.01 per tracked user. Klaviyo now charges by active profiles (February 2025 change). At scale, Klaviyo gets expensive quickly.

SMS Marketing
Klaviyo wins

Klaviyo offers email + SMS in one platform. Bento is email-only.

Complexity
Bento wins

Klaviyo is powerful but complex. Full implementation can take weeks. Bento can be set up in hours.

Pricing Comparison

At 10,000 contacts

Bento
$100/month

$0.01 per tracked user. Unlimited sends.

Visit Bento
Klaviyo
$150/month

Now based on active profiles, not email volume. February 2025 pricing change.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Bento
Klaviyo
Sequenzy
E-commerce Features
Shopify Integration
Basic
Native, deep
WooCommerce Integration
Basic
Native
Abandoned Cart Flows
Manual setup
Pre-built templates
Product Recommendations
AI-powered
Revenue Attribution
Basic
Advanced
Basic
Platform Features
Visual Automations
A/B Testing
Advanced
Segmentation
Good
Advanced
Good
Predictive Analytics
SMS Marketing
Pricing & Simplicity
Pricing Model
$0.01/user
Per active profile
Per contact tiers
Pricing Transparency
Very clear
Complex tiers
Clear
Setup Complexity
Simple
Complex for full use
Simple
Learning Curve
Low
High
Low

Best For

When to choose each tool

Choose Bento if you...
  • Teams wanting simple, predictable pricing
  • SaaS companies or non-e-commerce businesses
  • Smaller companies without complex needs
  • Quick implementation without consultants
Choose Klaviyo if you...
  • Serious e-commerce brands on Shopify/WooCommerce
  • Companies needing SMS + email in one platform
  • Brands with large catalogs needing recommendations
  • Teams with budget for implementation
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Teams wanting simpler than both options
  • Companies focused on payment-triggered automations

When to Consider Sequenzy Instead

Native Stripe Integration

Sequenzy connects to Stripe for payment-triggered automations. Neither Bento nor Klaviyo offers native Stripe billing integration.

SaaS-Specific Focus

Built for SaaS businesses, not e-commerce. Better fit if you sell subscriptions, not products.

Much Lower Price

At 10,000 contacts, Sequenzy is $49/month vs Bento's $100 and Klaviyo's $150+.

Overview

Bento and Klaviyo represent different philosophies. Klaviyo is the category leader for e-commerce email marketing with deep platform integrations and advanced features. Bento is a modern, simpler alternative with transparent per-user pricing. The right choice depends entirely on your business model.

E-commerce Capabilities

Klaviyo's e-commerce features are unmatched. Native Shopify and WooCommerce integrations, pre-built abandoned cart flows, AI-powered product recommendations, and predictive analytics. If you run a serious e-commerce operation, Klaviyo's depth is hard to match.

Bento can connect to e-commerce platforms but lacks the deep integration. You can build abandoned cart flows, but you're starting from scratch rather than using optimized templates.

Pricing Reality

In February 2025, Klaviyo changed from email-volume pricing to active profile pricing. You now pay for all subscribed contacts, whether you email them or not. At 10,000 contacts, expect around $150/month. At 50,000 contacts, it jumps to around $720/month.

Bento charges $0.01 per tracked user with unlimited sends. Simple math, no surprises. At 10,000 users, that's $100/month. The gap widens significantly as you scale.

SMS Marketing

Klaviyo offers SMS marketing integrated with email. One platform, unified customer profiles, coordinated campaigns. Bento doesn't offer SMS - you'd need a separate service.

Implementation Complexity

Getting full value from Klaviyo takes time. Proper Shopify integration, flow optimization, segment setup, and template design can take weeks. Many brands hire Klaviyo consultants. Bento is simpler - most teams are up and running in a day or two.

The Bottom Line

For serious e-commerce with Shopify or WooCommerce, Klaviyo's depth justifies the complexity and cost. For SaaS, simpler businesses, or budget-conscious teams, Bento offers solid automation at a fraction of the price.

Frequently Asked Questions

For serious e-commerce with large catalogs and complex flows, yes. The ROI from advanced features often justifies cost. For simpler needs, probably not.

Yes, but you build them yourself. Klaviyo has pre-optimized templates and deeper cart data integration.

Basic integration exists, but it's not the deep native connection that Klaviyo offers.

They switched from email volume to active profile billing. You now pay for all contacts, not just those you email.

Bento or Sequenzy. Klaviyo's value is in e-commerce features - if you don't need them, you're overpaying.

No, Bento is email-only. Klaviyo offers combined email + SMS.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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