Why do brands use illustrations in emails?

They explain abstract products, add personality and set a brand apart from stock photography.

Which brands send illustrated emails?

This collection has 3 real illustrated emails from 3 brands, including Poptin, RevenueCat and The Cut. Every example was captured from a real signup, not a mockup.

What email platforms do brands use for illustrated emails?

Every detected example here was sent with Customer.io, read from its delivery headers.

How long are subject lines for illustrated emails?

The typical subject line here is 24 characters long. 33% use an emoji.

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Illustrated email examples

Real emails with custom illustrations, from playful onboarding to branded announcements.

What great illustrated emails do

Illustrated emails use custom artwork to explain ideas, add personality and make a brand instantly recognizable.

1
Keep a consistent style
One illustration style across emails builds recognition.
2
Illustrate the idea
Art that explains the feature or benefit is better than decoration.

Illustrated emails by the numbers

What the 3 examples in this collection have in common.

Emails: 3
Brands: 3
Subject length: 24 characters
Sending platform: Customer.io

Colors

Blue50%

3 illustrated email examples (2026) | Sequenzy

Illustrated email examples

What great illustrated emails do

Keep a consistent style

Illustrate the idea

Illustrated emails by the numbers

Colors

Illustrated email examples

What great illustrated emails do

Keep a consistent style

Illustrate the idea

Illustrated emails by the numbers

Colors

Sending platforms

Brands in this collection

Related examples

Frequently asked questions

Why do brands use illustrations in emails?

Which brands send illustrated emails?

What email platforms do brands use for illustrated emails?

How long are subject lines for illustrated emails?

Welcome to Poptin

The Man Sexting His Husband From 5,000 Miles Away

Welcome to RevenueCat 🎉