Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
We haven't seen you in a while, {{firstName}}
Everything okay? Your {{productName}} account is waiting.
You're using 30% of {{productName}} — here's what you're missing
Features you haven't tried yet.
You just hit {{milestone}} with {{productName}}
A quick celebration of what you've built.
Before you make any changes, {{firstName}}
Can we talk about what's not working?
Best Practices
Act on signals early. 14 days of inactivity is better to catch than 30.
Personalize with usage data — show what they built, not generic feature lists.
Send from a real person. At-risk customers respond to humans, not marketing.
Offer help, not guilt. 'How can we help?' beats 'We noticed you're not using us.'
Celebrate milestones proactively — customers who feel valued churn less.
Common Mistakes
Only reacting after cancellation — by then the decision is made.
Sending 'we miss you' emails to customers who logged in yesterday.
Generic re-engagement without acknowledging the specific situation.
Not offering a downgrade path — sometimes keeping a customer on a lower plan is better than losing them.
Subject Line Examples
Timing & Performance
Personalization Tips
Detect Before They Decide
By the time a customer clicks "cancel," they've already decided. The real prevention happens weeks earlier — when login frequency drops, when feature usage declines, when they stop opening your emails. Trigger intervention at the first signal.
Celebrate to Retain
Milestone emails aren't just nice gestures — they're retention tools. When you remind a customer they've sent 10,000 emails or created 50 campaigns, you're reinforcing the switching cost. They're less likely to leave something they've invested in.
Offer a Parachute, Not a Guilt Trip
When a customer is drifting, don't make them feel bad. Offer help: a quick call, a workflow suggestion, a plan adjustment. Customers who feel supported through rough patches become your most loyal advocates.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Cancellation Email Templates
Handle cancellations gracefully and win back customers with the right email at the right time.
Re-engagement Email Templates
Win back inactive subscribers and lapsed customers
SaaS Trial Conversion Email Templates
Convert free trial users to paying customers with targeted email sequences.