Event invites from Janes, Intercom, The Information and others use direct subjects, deadline pressure and practical attendance options. Repeated previews and escalating ticket reminders make the collection especially useful for planning event campaigns.
Updated Oct 3, 2026
The subject lines usually identify the event and give readers a reason to open. Intercom names both the format and event in “Join the Fin Product Keynote at Pioneer on Oct 7”, while Mozilla uses “Join MozFest and Open Tech Week in Barcelona this October”. Others lead with urgency, as in Janes’s “Last chance to join our live webinar on China's Military Modernisation: Key Trends Reshaping the PLA — spaces are filling fast”. The median subject line is 50 characters across all the emails in this collection, but the examples range from concise announcements to detailed deadline reminders.
The Information changes the emphasis across its event invitations. “WTF Summit ticket prices increase this Thursday, 10/1” makes the commercial deadline the headline, while “Last day: Lock in WTF Summit pricing to join leaders from Goldman, Uber, Google and NYSE in Napa” adds recognizable organizations and a location. Other formulas focus on timing or participation: LlamaIndex says “You're invited to a live LlamaParse webinar tomorrow”, and Vivienne Westwood uses “Save The Date | AKVW SS27 Show”.
The Information uses the same preview text for both WTF Summit emails: “Join The Information in Napa for candid interviews with the leaders building across tech, media and finance.” The first email introduces the ticket-price deadline, and the later email raises the pressure with a last-day reminder. Keeping the event description unchanged while updating the subject creates continuity across the two messages.
The offers give recipients more than a registration link. The Information combines the summit ticket with a discount for an annual subscription, while Prisma promotes an early-bird deadline and a subscriber discount for Builder’s Day. For people who cannot attend live, Intercom, LlamaIndex and Lucid provide a recording option. Vivienne Westwood takes a different route by inviting readers to add the show to their calendar, and Unsplash asks contributors to submit eligible images before its awards deadline.
A single CTA appears in half of all the emails in this collection. Intercom, both Lucid emails and both Arize emails keep the action focused on joining or registering. The Information’s first WTF Summit email and Prisma also use one CTA, while other emails give more room to event details, speakers, themes, venues or participation options. Use one primary action when registration is the clear next step, and reserve supporting links for genuine alternatives such as a recording or regional livestream.
Countdowns appear in the WTF Summit ticket email, Prisma’s Builder’s Day email and The Information’s last-day reminder. Personalized treatment appears in the LlamaIndex webinar and Arize’s “How to test an agent change end to end”, while social proof appears in Intercom’s keynote email and the first WTF Summit email. Color also helps separate moods: Prisma and The Information use red, Lucid uses blue, NBA and Unsplash use dark backgrounds, and Arize combines pink, teal and a dark background.
Event invite emails promote webinars, launches, workshops and in-person events. They need the what, when and why in the first few lines.
Include the time zone, and an add-to-calendar link.
Say what attendees will learn or get, not just the agenda.
Faces and names make an event feel real and worth the time.
What the 18 examples in this collection have in common.
UnsplashEvent invite