10% Off If You're Still Thinking It Over
Day 0 after signupPart of a sequence
Items left in a cart or an unfinished checkout. Real examples, captured from actual signups.
Abandoned cart emails remind shoppers about items they left in their cart. They are among the highest-converting automated emails in ecommerce, because the shopper already chose what they want.
Product images, names and prices from the cart make the email instantly recognizable and one click from checkout.
Most brands send the first reminder within an hour or a few hours, while the shopper still remembers.
Shipping costs, returns and sizing are common reasons to leave. Address them in a line or two.
Many sequences hold any discount for the second or third email, so shoppers are not trained to abandon carts for a code.
Day 0 after signupPart of a sequence