One-off campaigns that sell: sales, discounts, launches, seasonal campaigns, restocks and event invitations.
Promotional emails sell: sales, launches, seasonal campaigns, restocks and event invites. They are sent to a list rather than triggered by behavior, so the offer and the timing do the heavy lifting.
A single clear promotion converts better than a catalog of deals.
Readers decide in the inbox; make the value obvious there.
Sending promotions to engaged and relevant subscribers protects deliverability and results.
What the 5 examples in this collection have in common.
