Trial ending email examples

What great trial ending emails do

Trial ending emails tell users their free trial is about to end and make the case for paying. They are some of the highest-revenue emails a SaaS brand sends.

1. 1

   Give a clear date

   State exactly when the trial ends and what happens to the user's data or account after that.

2. 2

   Recap the value

   Remind readers what they set up or achieved during the trial. Loss aversion is stronger than any feature list.

3. 3

   Make paying easy

   Link straight to checkout with the plan preselected, and answer the obvious pricing question in the email.

4. 4

   Send more than one

   Brands often send a notice a few days before and a last reminder on the final day.

Brands in this collection

• Klarify1 email