19 Best Loops Alternatives

Our Pick for SaaS Companies

4.8avg rating

Sequenzy

SaaSAutomationTransactionalAPI-First

What if you could describe an email sequence and AI just... wrote it? That's Sequenzy. Plus native Stripe sync, so your customer data is always current without lifting a finger.

Tell it "5-email onboarding for a project management SaaS" and get a complete sequence with subject lines, body copy, and send timing — you edit and tweak rather than starting from scratch. The Stripe integration automatically syncs trial starts, upgrades, cancellations, and payment failures, triggering the right emails without Zapier or Segment middleware. At $49/month for 120,000 emails, unlimited subscribers versus Loops' ~$99, you get double the value plus AI that saves hours of content creation time.

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Best for

SaaS founders who'd rather not write emails

Pricing

$49/month for 120,000 emails, unlimited subscribers

Pros

AI generates entire sequences -describe what you want, get emails
Stripe integration that actually works (auto-sync customers)
2x the subscribers for the same price as Loops
Marketing + transactional in one platform
Direct access to the founder for support

Cons

Newer than Loops -less proven at scale
No SMS (yet)
Smaller template library
Community/resources still growing

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4.4avg rating

Customer.io

SaaSAutomationDeveloperEnterprise

The heavyweight for product-led growth. If you need to trigger emails based on what users do in your app, Customer.io is probably the most powerful option.

Not cheap, not simple, but very capable. Where Loops handles basic event-triggered emails, Customer.io lets you build granular behavioral workflows like "user created a project but hasn't invited a teammate in 5 days, and they're on the Pro trial" — that level of specificity is in a different league. Multi-channel messaging spans email, push, SMS, and in-app, all from the same workflow builder. The API and webhook system is developer-friendly with excellent documentation. The trade-off: 2x the price of Loops, a genuine learning curve, and engineering resources needed for proper setup.

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Best for

PLG companies with complex user journeys

Pricing

$100/mo for 5k profiles (Essentials)

Pros

Best-in-class behavioral automation
Multi-channel: email, push, SMS, in-app messages
Segment by any event or user property
Excellent API and webhooks
Actually built for product-led growth

Cons

2x the price of Loops or Sequenzy
Not plug-and-play -requires setup
Learning curve is steep
Overkill if you just need simple emails

What users say

View source reviews

Sarit Rosenthal Aviram · Trustpilot

“Renewal terms were changed without a proper notification! They tried a sneaky way to add conditions to the renewal contract, and increased their pricing. They are not flexible at all on those terms even though we are their customers for many years.”

Good Comfort · Trustpilot

“After months of trying to make Customer.io work for our business, I can say with confidence: unless you have a dedicated engineering team and endless patience, look elsewhere.”

4.5avg rating

Userlist

SaaSAutomation

Email automation built specifically for SaaS onboarding. Strong focus on company-based accounts, user roles, and trial conversion flows.

Made by SaaS people for SaaS people. Userlist's standout feature is its company + user data model — it understands that in B2B SaaS, users belong to companies, companies have multiple users with different roles, and your automation needs to account for both. You can trigger emails when a company's trial is expiring, when a specific user role hasn't completed onboarding, or when team adoption is stalling. In-app messages are included alongside email. The automation builder is visual and thoughtful with SaaS-specific templates. More expensive than Loops ($99/month for 5k users) and a smaller company, but for B2B SaaS with team-based accounts, it understands your data model in a way Loops doesn't.

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Best for

B2B SaaS with team accounts and complex onboarding

Pricing

$99/mo for 5,000 users

Pros

Company + user model built in (great for B2B)
Designed specifically for SaaS onboarding
Good visual automation builder
In-app messages included
Thoughtful SaaS-specific features

Cons

Pricier than simpler alternatives
Smaller company, smaller community
Not for B2C or simple newsletters
Fewer integrations than big players

4.2avg rating

Bento

SaaSDeveloperAutomation

SaaS marketing automation with AI features and a unique event-driven approach. Does things differently than most tools — powerful once you get it, but expect a learning curve.

Bento treats every user interaction as an event and builds marketing around that event stream, which aligns naturally with how SaaS products work. Chat and email live in one platform, so you can respond to user behavior with either channel. The documentation is developer-friendly with clear API examples. Transactional email is included alongside marketing. At $30/month for 1k subscribers it's affordable to start, but the unconventional approach means you'll spend time learning Bento's way of doing things before it clicks. Once it does, the event-driven model is powerful.

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Best for

SaaS teams wanting event-driven marketing with AI

Pricing

$30/mo for 1k subs, scales up

Pros

AI content generation built in
Built for SaaS event tracking
Chat + email in one platform
Good documentation
Transactional included

Cons

Does things very differently than other tools
Steep learning curve to master
Smaller than alternatives
Takes time to understand the approach

4.7avg rating

Resend

DeveloperTransactionalAPI-First

Developer experience perfected. If you just need transactional email and want a beautiful API with React Email templates, Resend is it.

But no marketing features — at all. Resend was built by developers frustrated with clunky email APIs, and the result is the cleanest DX in the space — TypeScript-first SDKs, React Email for building templates with components, and documentation that developers genuinely enjoy reading. At $20/month for 50k emails, it's incredibly affordable for transactional volume. If you're using Loops mainly for password resets, receipts, and notifications, Resend does that specific job better. The hard limit: zero marketing features — no campaigns, no automations, no subscriber management. You'll need a separate tool for anything beyond sending.

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Best for

Developers who only need transactional

Pricing

$20/month for 50,000 emails

Pros

Best developer experience, full stop
React Email for building templates
Modern SDKs for every language
Very affordable for transactional volume
Documentation is excellent

Cons

Zero marketing features
No subscriber management
No campaigns, no automations, no broadcasts
You'll need a second tool for marketing

What users say

View source reviews

Mantas Vileisis · Trustpilot

“They suspended account when we were getting a lot of new customers/traffic. We lost tons of them because of Resend. They decided to suspend our account, and after a long wait they decided to keep the ban!”

Zeniki Beniki · Trustpilot

“Just implemented this service to my client's website. Super easy to implement, all verifications went smooth and quick. Emails come to Gmail next second. Very happy so far!”

4.3avg rating

Intercom

SaaSAll-in-OneEnterprise

The customer messaging platform that does email too. If you're already using Intercom for chat and support, adding their email features keeps everything in one place.

Intercom's strength is unifying customer communication — live chat, help center, product tours, in-app messages, and email all share the same customer data and conversation history. The user targeting and segmentation is powerful, letting you reach users based on behavior, plan, company size, or any custom attribute. Product tours and onboarding flows are built in, which Loops can't match. The catch: Intercom is expensive with seat-based pricing that adds up fast, and email is a secondary feature rather than the core focus — the email editor and automation aren't as polished as dedicated email tools.

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Best for

Teams already using Intercom for support

Pricing

$74/mo base + per seat pricing

Pros

Chat, email, and product tours in one platform
Powerful user targeting and segmentation
Good in-app messaging capabilities
Strong B2B SaaS focus
Product tours and onboarding flows

Cons

Gets expensive fast with seat-based pricing
Email is a secondary feature, not the focus
Complex pricing model
Overkill if you just need email

What users say

View source reviews

M. · Trustpilot

“Intercom is a great tool for any customer service team. It offers a wide range of services - you can set workflows to easily automate processes, use their FIN AI to lower the amount of cases where human support is needed, and set your own triage system for prioritizing tickets.”

Marcello · Trustpilot

“This terrible service provider has no clear fees and is overly expensive for what looks like a company made of incompetent people. Every day there is a problem and we need to send emails to half of Intercom's department.”

4.4avg rating

Encharge

SaaSAutomation

Marketing automation specifically for SaaS. Strong on behavioral emails, trial conversion flows, and user scoring.

Like ActiveCampaign but focused on software companies. Encharge's visual flow builder is one of the most powerful in the SaaS email space — you can build complex trial-to-paid conversion sequences with branching based on feature usage, engagement scores, and user attributes. Native integrations with Segment, Stripe, and Intercom pull in real-time product data without custom development. User scoring lets you identify your most engaged trial users and focus conversion efforts on them. At $79/month for 2k subscribers it's pricier than Loops, and there's no transactional email support, but for teams serious about optimizing their SaaS funnel, Encharge's automation depth is hard to match.

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Best for

SaaS teams wanting serious automation power

Pricing

$79/mo for 2,000 subs, scales from there

Pros

Powerful visual flow builder
Behavior-based triggers that make sense for SaaS
Native integrations with Segment, Stripe, Intercom
User scoring and lead qualification
Good for trial-to-paid conversion flows

Cons

More expensive than Loops
No transactional email support
Can be overkill for simple needs
Smaller company = smaller community

What users say

View source reviews

eddy calvin · Trustpilot

“Encharge has made my email marketing easier and more likely to get done. Super simple and easy to set up. I had a drip campaign running in a couple of hours.”

Sahawat Nilwatcharamanee · Trustpilot

“It makes mapping out complex user journeys incredibly intuitive. I can drag and drop triggers and actions to see exactly how a lead moves through my funnel. The segmentation is top-tier.”

4.1avg rating

Vero

SaaSAutomation

Behavioral email marketing that's been around since 2012. Strong focus on event-triggered campaigns and user lifecycle.

A solid middle ground between simple tools and Customer.io complexity. Vero tracks user events and lets you build automations based on what people do in your product — similar to Customer.io's approach but with a simpler interface and lower price point. The visual workflow builder handles multi-step sequences with conditional branches based on events, properties, and engagement. Push notifications are included alongside email, giving you a second channel that Loops doesn't offer. At $54/month for 10k users, it's cheaper than Loops while offering more behavioral targeting capability. The interface feels a bit dated compared to Loops' modern design, and it lacks transactional email support.

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Best for

Teams wanting behavioral email without the Customer.io price tag

Pricing

$54/mo for 10,000 users

Pros

Good behavioral and event-based automation
Reasonable pricing for what you get
Been around a while -stable and reliable
Push notifications included
Visual workflow builder

Cons

Less powerful than Customer.io
Interface feels a bit dated
Smaller community than big players
No transactional email

4.5avg rating

ActiveCampaign

AutomationAll-in-OneEnterprise

The automation king. If you need complex workflows with crazy branching logic, lead scoring, and sales CRM integration, this is the heavy artillery.

Not simple, but nothing else matches its power. ActiveCampaign's automation builder lets you create workflows with dozens of conditional branches, split tests, wait conditions, and goal tracking — it handles scenarios that would be impossible in Loops' simpler system. The built-in CRM tracks deals alongside marketing engagement, so sales and marketing share the same data. Site tracking monitors visitor behavior and feeds it into automations. The integration library is massive with hundreds of native connections. At $79/month for 10k contacts (Lite), it's cheaper than Loops while offering far more power. The trade-off: genuine learning curve and no transactional email support.

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Best for

Businesses with complex automation requirements

Pricing

$79/mo for 10k (Lite), more for advanced

Pros

Most powerful automation builder available
Built-in CRM with sales pipeline
Can automate basically anything
Good deliverability
Massive integration library

Cons

Learning curve is real
Pricing adds up with CRM features
Overkill for simple email needs
No native transactional email

What users say

View source reviews

Giovanni Pizza · Trustpilot

“I've been using ActiveCampaign for years, but the recent experience has been extremely frustrating. Since early November, a critical bug has been blocking one of our core automations. I opened a ticket immediately, provided all the details, logs, and examples requested — and after that? Weeks of silence and runaround.”

Eric S. · Trustpilot

“ActiveCampaign has a steep learning curve, and I was a little intimidated. But I found all the training videos and support really helpful. I was able to become effective with the platform pretty quickly. I think the capabilities of the platform are awesome once you put in the time to learn the system.”

#10

4.8avg rating

Postmark

TransactionalDeveloperAPI-First

Transactional email with exceptional deliverability. They're picky about who they let on (which is why deliverability is so good).

Great for receipts, notifications, password resets. Postmark deliberately rejects bulk marketing senders and questionable use cases, which keeps their IP reputation pristine — they publish delivery stats showing 99%+ inbox placement rates. If your product depends on time-sensitive emails reaching users (two-factor codes, password resets, payment confirmations), Postmark is the most reliable option. Message streams separate transactional from broadcast email, and delivery times are measured in seconds. At $15/month for 10k emails, it's affordable for transactional volume. Like Resend, the hard limit is no marketing — no campaigns, no automations, no subscriber management.

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Best for

Apps that need bulletproof transactional email

Pricing

$15/mo for 10,000 emails

Pros

Exceptional deliverability (they reject bad actors)
Clean, well-documented API
Message streams keep things organized
40-day email history
Real human support

Cons

No marketing email features
They'll reject you if your use case is sketchy
Need separate tool for campaigns
More expensive than SES at very high volume

What users say

View source reviews

Oli Ver · Trustpilot

“We used SendGrid for 6 months and it was a constant headache. Our welcome emails, order confirmations, and password reset emails were either landing in spam or getting blocked. Postmark solved all of that.”

Mateusz Kroplewski · Trustpilot

“I have tried using MailJet and AmazonSES before Postmark and the customer service is very slow. I set up Postmark and got my domain approved to send email on the same day. Customer service is amazing.”

#11

4.3avg rating

HubSpot

All-in-OneEnterprise

The all-in-one CRM with email marketing built in. If you want sales, marketing, and customer service in one platform (and have the budget), HubSpot is hard to beat.

HubSpot bundles CRM, email marketing, landing pages, forms, social media, and analytics into a single platform — the breadth of features dwarfs what Loops or any other SaaS-focused tool offers. Sales and marketing teams share the same contact records, pipeline data, and engagement history, which makes alignment effortless. The free CRM tier is genuinely useful, and email marketing features start at $20/month. The problem is that serious marketing automation requires the Professional tier at $890/month, and HubSpot isn't SaaS-specific — it's built for general B2B, so you won't find native Stripe integration or SaaS lifecycle features.

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Best for

Teams wanting CRM + email + sales in one ecosystem

Pricing

Free tier, then $20/mo+ for marketing features

Pros

Full CRM included
Email, landing pages, forms all in one
Sales and marketing alignment
Great for larger teams
Tons of integrations

Cons

Can get very expensive at scale
Complexity increases with features
Not SaaS-specific
Email is just one part of the platform

What users say

View source reviews

Charles KLHK · Trustpilot

“HubSpot has a lot of features, but it feels too complicated. There are so many menus and settings that it's hard to use, especially if you just want something straightforward. It can be powerful, but the complexity makes it frustrating.”

Kyrie Sutton · Trustpilot

“We switched from another CRM hoping for better automation and easier reporting. HubSpot CRM does deliver on basic automation and the workflow builder is fairly intuitive once you understand the logic. Still, there's a learning curve that caught us off guard.”

#12

4.2avg rating

Drip

E-commerceAutomation

E-commerce focused but with strong automation that SaaS teams can leverage. Good visual workflow builder and behavioral triggers.

Worth considering if you sell digital products. Drip's visual automation builder is one of the most intuitive workflow editors available, with drag-and-drop actions, conditional splits, and behavioral triggers that work well for any business model despite the e-commerce focus. Revenue attribution tracks which emails drive actual conversions, helping you measure ROI on your email marketing. The tagging system is flexible for segmenting users by behavior, plan, or engagement level. At $39/month for 2,500 contacts it's affordable to start, but pricing climbs to ~$184/month at 10k contacts. The e-commerce DNA means some features (cart abandonment, product recommendations) won't apply to pure SaaS, but the automation engine itself is powerful.

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Best for

SaaS with digital products or e-commerce elements

Pricing

$39/mo for 2,500 contacts

Pros

Strong visual automation builder
Good behavioral segmentation
Revenue attribution
Solid integrations
Good for product launches

Cons

E-commerce focused (not pure SaaS)
Gets pricey at scale
No transactional email
Might feel odd if you're pure B2B SaaS

#13

4.0avg rating

Brevo

Budget-FriendlyAll-in-OneTransactional

Formerly Sendinblue, rebranded to Brevo. Not the prettiest or most modern, but the pricing is unbeatable if you're bootstrapping.

Where Loops charges per contact and gets expensive fast past 5k subscribers, Brevo offers unlimited contacts and charges per email sent instead. For SaaS companies with a large user base but moderate email frequency, this flips the math entirely. Transactional email, SMS, and a basic CRM are all included, covering functionality that would require Loops plus additional paid tools. The automation builder handles basic workflows well enough for onboarding sequences and re-engagement campaigns. The interface won't win any design awards and deliverability can be inconsistent, but at $25/month base versus Loops' $49+, it's the go-to for founders watching every dollar.

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Best for

Bootstrapped founders watching every dollar

Pricing

$25/mo for unlimited contacts (pay per email)

Pros

Unlimited contacts on every plan
Transactional email included
SMS marketing available
Basic CRM included
Actually affordable

Cons

Interface feels dated compared to Loops
Deliverability can be inconsistent
Pay-per-email model can surprise you
Support is slow on lower tiers

What users say

View source reviews

Gary Curran · Trustpilot

“Disappointing experience with Brevo. Our account was initially suspended after a first campaign due to bounce rate. We followed the required self-service steps and successfully revalidated the account ourselves. After this, support took ages to respond.”

Larry Chin · Trustpilot

“Brevo is a solid service for handling your marketing emails and much more. The tech support is fast and good. Making a marketing email is fast and easy. I have used SendinBlue, now Brevo, for many years now.”

#14

4.1avg rating

Mailchimp

All-in-OneSimple

The email marketing default that everyone knows. Mailchimp isn't SaaS-focused like Loops, but it integrates with everything and has a massive ecosystem.

If you're coming from Loops and want something that connects to every tool in your stack without custom code, Mailchimp's integration library is unmatched — over 300 native integrations versus Loops' handful. The template library is extensive and the drag-and-drop editor is well-tested. Landing pages, forms, and basic CRM features are bundled in. The downsides for SaaS teams: Mailchimp charges for unsubscribed contacts (Loops doesn't), the SaaS-specific features are minimal, there's no event-based automation on par with Loops, and pricing at $135/month for 10k contacts on Standard is expensive for what you get. It's the safe pick, not the best pick for SaaS.

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Best for

Teams wanting the safe, universally-known option

Pricing

$135/month for 10k contacts (Standard)

Pros

Integrates with literally everything
Well-known and trusted brand
Good template library
Landing pages included
Basic CRM features

Cons

Charges for unsubscribed contacts
Not SaaS-focused at all
Gets expensive at scale
Automation is basic compared to Loops

What users say

View source reviews

Jaimie Lancaster · Trustpilot

“Helped me resolve situations and waited till I did what they recommended. Never felt rushed or as if they were doing something else while waiting on me. Very responsive.”

Valeria Vinogradova · Trustpilot

“I had a very frustrating experience with Mailchimp's sales team that ultimately made me question the organization as a whole. I booked an initial sales call which went well, but follow-up questions were completely ignored.”

#15

4.5avg rating

MailerLite

Budget-FriendlySimpleNewsletter

Clean, affordable email marketing that punches above its weight. MailerLite isn't SaaS-specific like Loops, but its simplicity and pricing make it a legitimate alternative for early-stage startups.

The drag-and-drop editor is genuinely intuitive — new users can build professional emails in minutes without tutorials. Automation supports multi-step workflows with conditions and delays, covering about 80% of what SaaS teams actually use from Loops. Landing pages, pop-ups, and even a website builder are included on paid plans. At $73/month for 10k subscribers, it's cheaper than Loops' ~$99 for the same count. No event-based triggers or transactional email like Loops offers, and the SaaS-specific tooling is absent, but for newsletter-plus-basic-automation use cases, MailerLite is hard to beat on value.

Visit

Best for

Early-stage startups wanting clean, affordable email

Pricing

$73/month for 10k subscribers (Growing Business)

Pros

Clean, modern interface
Landing pages and pop-ups included
Affordable pricing
Easy to learn quickly
Good automation for the price

Cons

Not SaaS-focused like Loops
No event-based triggers
No transactional email
Limited behavioral segmentation

What users say

View source reviews

Alpine Sport · Trustpilot

“Our company used MailerLite as a professional email tool for legitimate business communication. Then, without notice, the account was terminated. We received only a generic rejection with no meaningful explanation.”

Joseph Berk · Trustpilot

“MailerLite is a powerful platform once everything is set up, especially for landing pages and email automation. The editor is flexible, and support was responsive and helpful when I hit a confusing publishing issue.”

#16

4.0avg rating

SendGrid

DeveloperTransactionalAPI-First

Twilio's email infrastructure. If you need high-volume email delivery with a robust API, SendGrid handles scale that Loops can't touch.

It powers email for companies like Uber, Airbnb, and Spotify. The API is well-documented with SDKs for every major language, and the infrastructure handles billions of emails monthly. Marketing campaigns were added later and work fine for basic newsletters. At $19.95/month for 50k emails on the Essentials plan, it's extremely affordable for volume senders. The catch compared to Loops: SendGrid is infrastructure, not a product. The marketing features feel bolted on, the automation is basic, and the UI is utilitarian rather than pleasant. Great for developers who want email pipes, not great for marketers who want a nice workflow builder.

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Best for

Developers needing email infrastructure at scale

Pricing

$19.95/mo for 50k emails (Essentials)

Pros

Handles massive email volume
Robust, well-documented API
Strong deliverability at scale
Affordable for high-volume sending
Both transactional and marketing

Cons

Marketing features feel bolted on
UI is utilitarian at best
Automation is very basic
Not a product-friendly tool like Loops

What users say

View source reviews

Steve Yardumian · Trustpilot

“Awful experience. Customer support is non-existent. What little support does exist covers for development's shortcomings. Missing all kinds of data points in many API endpoints. Don't waste your time.”

Nicolas Arden · Trustpilot

“Terrible company with zero customer support. Frequently loses account data, unable to remove my debit card from the platform, and they keep trying to charge me despite me not using the service.”

#17

4.4avg rating

ConvertKit

CreatorNewsletterSimple

The creator economy's email tool, now rebranded as Kit. If you're a SaaS founder who also runs a personal newsletter or content business, ConvertKit handles that side better than Loops.

Landing pages, digital product sales, and paid newsletter subscriptions are built in — no need for Gumroad or Substack alongside your email tool. The tag-based subscriber management is clean and the visual automation builder is intuitive. At $119/month for 10k subscribers it's more expensive than Loops, and there are no SaaS-specific features — no event-based triggers, no transactional email, no product analytics integration. For pure SaaS email, Loops is better. But if you're a founder-creator building a personal brand alongside your product, ConvertKit covers the content side Loops ignores.

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Best for

Founder-creators building personal brand alongside SaaS

Pricing

$119/month for 10k subscribers (Creator)

Pros

Sell digital products directly
Landing pages included on all plans
Great creator community
Intuitive automation builder
Paid newsletter subscriptions

Cons

More expensive than Loops
No SaaS-specific features
No transactional email
No event-based triggers

What users say

View source reviews

K.G. · Trustpilot

“This company now calls itself 'Kit.' This platform has more than a few issues. It doesn't have the basic functionality that other platforms such as Constant Contact and Mailchimp have had for years. And last year, they raised their prices 50% without telling customers.”

Paris · Trustpilot

“I signed up for ConvertKit Trial and the first thing I noticed is there are very limited capabilities so I immediately provided my card details for the full experience but was still limited. It was preventing me from creating what I needed.”

#18

4.5avg rating

Klaviyo

E-commerceAutomationEnterprise

The e-commerce email powerhouse. Klaviyo is the opposite of Loops — where Loops is built for SaaS, Klaviyo is built for online stores.

If you're a SaaS founder considering Loops but also sell physical or digital products through Shopify, Klaviyo's deep e-commerce integration, predictive analytics, and revenue attribution are unmatched. SMS is included natively, abandoned cart flows work out of the box, and product recommendations are AI-powered. At $175/month for 10k profiles it's significantly more expensive than Loops. For pure SaaS without an e-commerce component, Klaviyo is the wrong tool — you'd be paying for Shopify integrations and cart abandonment you'll never use. But for hybrid SaaS-commerce businesses, it covers ground Loops simply can't.

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Best for

SaaS businesses with e-commerce components

Pricing

$175/month for 10k profiles

Pros

Best-in-class e-commerce integration
SMS included natively
Predictive analytics and revenue attribution
Pre-built flows for every e-commerce scenario
Strong segmentation

Cons

Expensive at $175/mo for 10k
Completely wrong tool for pure SaaS
E-commerce features wasted on software companies
Complex interface

What users say

View source reviews

Zaido Rivers · Trustpilot

“Basically a scam at this point. They are doomed with the rise of people building their own solutions.”

Mike L · Trustpilot

“Signed up with them to use their texting campaign feature. Keeps throwing me an error, tried a couple times to work it out with them and was not able to get anywhere. Finally requested a refund, it's been 2 plus weeks and not even a response.”

#19

4.0avg rating

Mailgun

DeveloperTransactionalAPI-First

Developer-focused email delivery API owned by Sinch. If you're a SaaS team that needs reliable email infrastructure with excellent deliverability tools, Mailgun gives you more control over the sending pipeline than Loops ever will.

Email validation, dedicated IPs, inbox placement testing, and detailed delivery analytics help you optimize every aspect of your email delivery. The API handles both transactional and bulk sending with good documentation. At $35/month for 50k emails on the Foundation plan, it's affordable for moderate volume. The trade-off versus Loops is clear: Mailgun is plumbing, not product. No visual automation builder, no marketing campaigns, no drag-and-drop editor. You build everything yourself via the API. Perfect for engineering teams who want full control, wrong for marketing teams who want a UI.

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Best for

Engineering teams wanting full email infrastructure control

Pricing

$35/mo for 50k emails (Foundation)

Pros

Excellent deliverability tools
Email validation included
Detailed delivery analytics
Good API documentation
Dedicated IPs available

Cons

No marketing features or UI
Everything is API-based
No automation builder
Requires engineering resources

What users say

View source reviews

Marcello Guimaraes · Trustpilot

“Initially, it took a while for the first-level support to understand my need. Once I escalated to the second level, it was very quick and efficient.”

Shahriar Alam · Trustpilot

“If you want to see the world's worst support system, you should check their support system. You will open a ticket, and they will reply after 48 hours minimum. I just wonder why they even have a support system.”

Why Consider Alternatives to Loops

No AI to help write content

Loops expects you to write all your emails manually. If you're a founder wearing 10 hats, you might want AI to draft sequences so you can just edit and send. Sequenzy does this.

No native Stripe integration

For SaaS founders, having customer data from Stripe sync automatically is huge. Loops requires Segment or manual setup. Sequenzy has native Stripe sync built in.

Pricing doubles from 5k to 10k subs

Loops is $49 for 5k subs but jumps to roughly $99 for 10k. Sequenzy gives you 120k emails for $49. If you're growing fast, that difference adds up.

Automation could be more powerful

Loops' automation is fine for basic flows. But if you need complex branching, lead scoring, or advanced behavioral triggers, tools like Customer.io or Encharge offer more.

Feature

Loops

Sequenzy

Customer.io

Encharge

Resend

Bento

ActiveCampaign

Price at 10k

~$99

$49

$150+

$99+

$20

~$60

$79+

AI content

Stripe sync

Transactional

Visual flows

Behavioral

Basic

Good

Best

Good

Multi-channel

API

Good

Excellent

Good

Best

Good

When to Use Each Platform

Choose Sequenzy if...

You want AI to write your email sequences
You use Stripe and want automatic customer sync
You want 10k subscribers without paying double
You'd rather text the founder than file tickets

Choose Stay with Loops if...

You like their interface (it is genuinely nice)
You don't need AI content generation
Your current setup is working well
You prefer a more established player

Choose Customer.io if...

You have a complex product with many user journeys
You need advanced behavioral triggers
You want email, push, SMS, in-app together
You have engineering resources for proper setup

Choose Resend if...

You only need transactional email
Developer experience is your top priority
You'll add marketing email separately later
You want the cheapest reliable option

Choose Encharge if...

You need serious automation for trial conversion
You want lead scoring and user qualification
ActiveCampaign feels too enterprise-y
You're focused on the SaaS sales funnel

Choose ActiveCampaign if...

You need the most powerful automation possible
You also want CRM and sales pipeline
You have time to learn a complex tool
Email is critical to your business

Honest take on Loops vs the alternatives

Let me be real: Loops is a good product. Their interface is clean, it's built for SaaS, and it works. The transactional + marketing unification is a genuine advantage, and all features are available on every plan without tier-gating. If you're happy with it, there's no urgent reason to switch. But there are real limitations — no AI content generation, no native Stripe integration, and pricing doubles from $49 to ~$99 as you grow from 5k to 10k subscribers. See our detailed Loops comparison for the full breakdown.

But there are a few situations where an alternative makes more sense:

If you hate writing emails: Sequenzy

The biggest difference between Loops and Sequenzy is AI. With Sequenzy's AI-powered sequences, you describe what you want ("a 5-email onboarding sequence for a project management SaaS targeting startup founders") and it generates the whole thing. You edit and tweak, but you're not staring at a blank page.

Plus, Sequenzy's Stripe integration is native -customers sync automatically. No Segment setup, no manual imports.

Oh, and 10k subscribers costs $49 on Sequenzy vs roughly $99 on Loops. Same features, half the price. Check our pricing page.

If you need advanced behavioral stuff: Customer.io

Customer.io is expensive ($100+/month) and complex to set up, but it's the most powerful behavioral email platform out there. If you need to:

Trigger emails based on specific user actions in your app
Build complex multi-branch workflows
Send push notifications and in-app messages alongside email
Score leads based on engagement

Then Customer.io is worth the premium. It's not for everyone, but for PLG companies with complex user journeys, nothing else matches it. Check our Loops vs Customer.io comparison.

If you just need transactional: Resend

Resend has the best developer experience in transactional email. Period. The API is beautiful, React Email templates are great, and it's cheap ($20/month for 50k emails).

The catch: it's transactional only. No marketing features whatsoever. But if you're okay using two tools (Resend for transactional + something else for marketing), this combo often makes sense. See our Resend vs Loops comparison.

If budget is tight: Brevo or MailerLite

Brevo (formerly Sendinblue) isn't sexy, but it's affordable. Unlimited contacts, pay per email. MailerLite offers a clean interface with landing pages at $73/month for 10k. If you're bootstrapping and need to watch every dollar, both are legitimate options. For a deeper dive, check our guide to email marketing on a budget.

If you need serious automation: ActiveCampaign or Encharge

Loops' automation covers the basics. If you need complex branching, lead scoring, and CRM integration, ActiveCampaign is the power tool. If you want that power but SaaS-specific, Encharge hits the sweet spot with native Stripe and Segment integrations. Both offer smart segmentation beyond what Loops provides.

The pricing reality

Let's talk numbers at 10,000 subscribers:

Loops: ~$99/month
Sequenzy: $49/mo for 120k emails
Customer.io: $150+/month (but way more features)
Encharge: ~$99/month
Resend: $20/month (transactional only)
Brevo: $25+/month (pay per email)
MailerLite: $73/month
ActiveCampaign: $79/month (Lite)

For most SaaS founders, Sequenzy offers the best value. You get AI, Stripe integration, and double the subscribers for the same price. Read our guide on the best email tools for SaaS. But if you prefer Loops' interface and don't need AI, it's still a solid choice.

Migration from Loops

Switching from Loops isn't hard:

Export contacts - Loops lets you export as CSV. Clean them with our email validator.
Screenshot your flows - Document automations before changing anything
Import to new platform - Most have Loops import or CSV import
Recreate automations - Tedious but straightforward. Our AI sequences can speed this up.
Swap API calls - Update your app to use new platform's API
Point DNS - Update sending domain if needed. Use our SPF checker to verify.

Most migrations take a weekend for simple setups. Factor in a week if you have complex automations.

Frequently Asked Questions

All Pricing Tiers

2.5k emails/month: Free (Free annually)

15k emails/month: $19/month ($205/year annually)

60k emails/month: $29/month ($313/year annually)

120k emails/month: $49/month ($529/year annually)

300k emails/month: $99/month ($1069/year annually)

600k emails/month: $199/month ($2149/year annually)

1.2M emails/month: $349/month ($3769/year annually)

Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

19 Loops Alternatives for SaaS Teams

TL;DR

19 Best Loops Alternatives

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Why Consider Alternatives to Loops

Feature Comparison

When to Use Each Platform

Honest take on Loops vs the alternatives

If you hate writing emails: Sequenzy

If you need advanced behavioral stuff: Customer.io

If you just need transactional: Resend

If budget is tight: Brevo or MailerLite

If you need serious automation: ActiveCampaign or Encharge

The pricing reality

Migration from Loops

Frequently Asked Questions

What's the best Loops alternative for SaaS?

Is Loops good for SaaS email marketing?

How does Loops pricing compare to Sequenzy?

Does Loops have AI features?

Can Loops do transactional email?

Loops vs Customer.io for PLG companies?

Does Loops integrate with Stripe?

Is Loops or Sequenzy better for early-stage startups?

What's the best alternative for just transactional email?

Should I use Loops or ActiveCampaign?

How do I cancel my Loops subscription?

What is Loops' pricing structure?

How do I export my data from Loops?