Honest take on Loops vs the alternatives

Let me be real: Loops is a good product. Their interface is clean, it's built for SaaS, and it works. If you're happy with it, there's no urgent reason to switch.

But there are a few situations where an alternative makes more sense:

If you hate writing emails: Sequenzy

The biggest difference between Loops and Sequenzy is AI. With Sequenzy, you describe what you want ("a 5-email onboarding sequence for a project management SaaS targeting startup founders") and it generates the whole thing. You edit and tweak, but you're not staring at a blank page.

Plus, Sequenzy's Stripe integration is native -customers sync automatically. No Segment setup, no manual imports.

Oh, and 10k subscribers costs $49 on Sequenzy vs roughly $99 on Loops. Same features, half the price.

If you need advanced behavioral stuff: Customer.io

Customer.io is expensive ($100+/month) and complex to set up, but it's the most powerful behavioral email platform out there. If you need to:

• Trigger emails based on specific user actions in your app
• Build complex multi-branch workflows
• Send push notifications and in-app messages alongside email
• Score leads based on engagement

Then Customer.io is worth the premium. It's not for everyone, but for PLG companies with complex user journeys, nothing else matches it.

If you just need transactional: Resend

Resend has the best developer experience in transactional email. Period. The API is beautiful, React Email templates are great, and it's cheap ($20/month for 50k emails).

The catch: it's transactional only. No marketing features whatsoever. But if you're okay using two tools (Resend for transactional + something else for marketing), this combo often makes sense.

If budget is tight: Brevo

Brevo (formerly Sendinblue) isn't sexy, but it's affordable. Unlimited contacts, pay per email. If you're bootstrapping and need to watch every dollar, it's a legitimate option.

The pricing reality

Let's talk numbers at 10,000 subscribers:

• Loops: ~$99/month
• Sequenzy: $49/month (2x subscribers for the same price)
• Customer.io: $150+/month (but way more features)
• Encharge: ~$99/month
• Resend: $20/month (transactional only)
• Brevo: $25+/month (pay per email)

For most SaaS founders, Sequenzy offers the best value. You get AI, Stripe integration, and double the subscribers for the same price. But if you prefer Loops' interface and don't need AI, it's still a solid choice.

Migration from Loops

Switching from Loops isn't hard:

1. Export contacts - Loops lets you export as CSV
2. Screenshot your flows - Document automations before changing anything
3. Import to new platform - Most have Loops import or CSV import
4. Recreate automations - Tedious but straightforward
5. Swap API calls - Update your app to use new platform's API
6. Point DNS - Update sending domain if needed

Most migrations take a weekend for simple setups. Factor in a week if you have complex automations.