Honest take on Loops vs the alternatives
Let me be real: Loops is a good product. Their interface is clean, it's built for SaaS, and it works. If you're happy with it, there's no urgent reason to switch. See our detailed Loops comparison for the full breakdown.
But there are a few situations where an alternative makes more sense:
If you hate writing emails: Sequenzy
The biggest difference between Loops and Sequenzy is AI. With Sequenzy's AI-powered sequences, you describe what you want ("a 5-email onboarding sequence for a project management SaaS targeting startup founders") and it generates the whole thing. You edit and tweak, but you're not staring at a blank page.
Plus, Sequenzy's Stripe integration is native -customers sync automatically. No Segment setup, no manual imports.
Oh, and 10k subscribers costs $49 on Sequenzy vs roughly $99 on Loops. Same features, half the price. Check our pricing page.
If you need advanced behavioral stuff: Customer.io
Customer.io is expensive ($100+/month) and complex to set up, but it's the most powerful behavioral email platform out there. If you need to:
Trigger emails based on specific user actions in your app
Build complex multi-branch workflows
Send push notifications and in-app messages alongside email
Score leads based on engagement
Then Customer.io is worth the premium. It's not for everyone, but for PLG companies with complex user journeys, nothing else matches it. Check our Loops vs Customer.io comparison.
If you just need transactional: Resend
Resend has the best developer experience in transactional email. Period. The API is beautiful, React Email templates are great, and it's cheap ($20/month for 50k emails).
The catch: it's transactional only. No marketing features whatsoever. But if you're okay using two tools (Resend for transactional + something else for marketing), this combo often makes sense. See our Resend vs Loops comparison.
If budget is tight: Brevo
Brevo (formerly Sendinblue) isn't sexy, but it's affordable. Unlimited contacts, pay per email. If you're bootstrapping and need to watch every dollar, it's a legitimate option.
The pricing reality
Let's talk numbers at 10,000 subscribers:
Loops: ~$99/month
Sequenzy: $49/mo for 10k subscribers
Customer.io: $150+/month (but way more features)
Encharge: ~$99/month
Resend: $20/month (transactional only)
Brevo: $25+/month (pay per email)
For most SaaS founders, Sequenzy offers the best value. You get AI, Stripe integration, and double the subscribers for the same price. Read our guide on the best email tools for SaaS. But if you prefer Loops' interface and don't need AI, it's still a solid choice.
Migration from Loops
Switching from Loops isn't hard:
Export contacts - Loops lets you export as CSV. Clean them with our email validator.
Screenshot your flows - Document automations before changing anything
Import to new platform - Most have Loops import or CSV import
Recreate automations - Tedious but straightforward. Our AI sequences can speed this up.
Swap API calls - Update your app to use new platform's API
Point DNS - Update sending domain if needed. Use our SPF checker to verify.
Most migrations take a weekend for simple setups. Factor in a week if you have complex automations.