Ecommerce upgrade prompt email examples

What great ecommerce upgrade prompt emails do

Upgrade prompts ask free or lower-tier users to move to a paid or higher plan. The best ones are triggered by a real moment of need, like hitting a limit or using a feature often.

1. 1

   Tie it to a trigger

   "You have used 90% of your free sends" converts because the need is already real. Calendar-based upgrade pushes rarely do.

2. 2

   Show what they unlock

   List the two or three paid features that matter for what the user is doing, not the whole pricing page.

3. 3

   Reduce the risk

   Mention monthly billing, a guarantee or how easy it is to downgrade.

Brands in this collection

• Crosswalk.com1 email
•