How do you announce a new feature by email?

Lead with the benefit, show the feature in a visual, explain it in two or three sentences and link directly to try it.

Should every feature get its own email?

Only the big ones. Smaller improvements work better grouped into a changelog or monthly update.

Which brands send feature announcement emails?

This collection has 1 real feature announcement emails from 1 brand: LlamaIndex. Every example was captured from a real signup, not a mockup.

What email platforms do brands use for feature announcement emails?

Every detected example here was sent with HubSpot, read from its delivery headers.

How long are subject lines for feature announcement emails?

The typical subject line here is 34 characters long. Every one uses an emoji.

Get Started

Feature announcement email examples

Announces one new feature or product capability. Real examples, captured from actual signups.

What great feature announcement emails do

Feature announcement emails tell existing customers about a new capability. The best ones explain why it matters to the reader, not just what shipped.

1
Frame it as a benefit
"Schedule posts in your time zone" beats "Introducing time zone support".
2
Show it working
A GIF or screenshot of the feature in use sells it faster than copy.
3
Link into the product
Send readers straight to the new feature, not a blog post about it.

Brands in this collection

LlamaIndex1 email

Frequently asked questions

Feature announcement email examples (2026) | Sequenzy

What great feature announcement emails do

Frame it as a benefit

Show it working

Link into the product

Brands in this collection

Frequently asked questions

What great feature announcement emails do

Frame it as a benefit

Show it working

Link into the product

Brands in this collection

Frequently asked questions

How do you announce a new feature by email?

Should every feature get its own email?

Which brands send feature announcement emails?

What email platforms do brands use for feature announcement emails?

How long are subject lines for feature announcement emails?

Extract v2.5 is officially out! 🚀