The Closest Competition

This is the most honest comparison page we have, because Loops and Sequenzy are genuinely similar. Both are modern email platforms built specifically for SaaS companies. Both offer unified transactional + marketing emails. Both have clean UIs and developer-friendly APIs. Both have simple pricing.

If you're choosing between us, it really comes down to specific features and personal preference. Check out our Loops alternatives guide for a broader comparison.

When should you choose Sequenzy?

1. You Need Deep Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals. You can trigger emails based on subscription events, failed payments, and more—essential for churn prevention. Loops has Stripe integration but ours is deeper for SaaS subscription management.

2. You Want AI-Powered Email Generation

Sequenzy's AI-powered sequences let you describe what you want ("Write a 3-email welcome sequence for new trial users") and generate the full email sequence. Loops doesn't have this. Check our guide on trial-to-paid sequences for inspiration.

3. You're Scaling Past 5,000 Subscribers

Our pricing is slightly more favorable as you grow. At 10,000 subscribers, we're about $49/mo vs Loops' estimated $79-99/mo. The gap widens at higher subscriber counts.

When should you choose Loops?

1. You're Just Getting Started

Loops' free tier includes 1,000 contacts vs our 100. If you're bootstrapping and every dollar counts, Loops gets you further before you need to pay. This is a real advantage.

2. You Prefer the Notion-style Editor

Loops uses a Notion-like editor that some people love. It's clean, fast, and feels modern. We use a more traditional drag-and-drop approach. This is pure preference—try both.

3. You Need Unlimited Email Sends

Loops doesn't limit email volume on paid plans. We cap at 300,000/month on the $49 plan (10k subscribers). If you're sending heavy volume to a smaller list, Loops removes that constraint. Use our email marketing calculator to estimate your needs.

4. You Want Simpler Automation

Loops intentionally keeps automation simple. Some see this as a limitation; others see it as a feature. If you want "just enough" automation without complexity, Loops might fit better.

Honest Assessment

Both Sequenzy and Loops are good choices for SaaS email. We're not going to pretend we're dramatically better—we're solving similar problems for similar customers.

The honest differences are:

• Stripe integration: Ours is deeper for subscription management

• AI generation: We have AI-powered campaigns, Loops doesn't

• Free tier: Loops is more generous (1,000 vs 100)

• Email volume: Loops is unlimited, we cap at 300k/mo

• Editor style: Different approaches, pure preference

Try both. Pick the one that feels right. If you're evaluating other options too, see our comparisons with Customer.io and Resend.