Pricing at Every Scale

Contacts	Sequenzy	Loops	Difference
500	Free (2,500 emails)	Free (1,000 contacts)	Both have free tiers
2,500	$19/mo (15k emails)	~$29/mo	Save ~$10/mo
5,000	$29/mo (60k emails)	$49/mo	Save $20/mo
10,000	$49/mo (120k emails)	~$79–99/mo	Save $30–50/mo
25,000	$99/mo (300k emails)	~$150–200/mo	Save $50–100/mo
50,000	$199/mo (600k emails)	~$300–400/mo	Save $100–200/mo
100,000	$349/mo (1.2M emails)	Custom pricing	Enterprise territory

Note: Loops pricing is estimated for tiers not publicly listed. Both platforms offer all features on all paid plans.

Key pricing difference: Sequenzy charges per email sent with unlimited contacts. Loops charges per contact with unlimited sends. If you have a large list but send infrequently (e.g., monthly newsletter), Loops may cost more. If you have a smaller list but send frequently (daily transactional + marketing), Loops' unlimited sends could be more cost-effective.

Who Should Use Each Platform

Choose Sequenzy if you are:

• A SaaS founder who wants AI to generate email sequences automatically
• Running a subscription business where Stripe MRR tracking matters
• Scaling past 5,000 contacts and want cheaper pricing
• Someone who prefers visual drag-and-drop email building
• Focused on revenue attribution — knowing which emails drive upgrades

Choose Loops if you are:

• Just getting started and want a generous free tier (1,000 contacts)
• Someone who loves Notion-style editing (slash commands, clean blocks)
• Sending high volume to a smaller list (unlimited sends advantage)
• A developer who values extreme simplicity in automation
• Already happy with Loops and don't need AI generation or STO

Either platform works well if you:

• Are a SaaS company needing unified transactional + marketing email
• Want a developer-friendly API for integration
• Value simple, transparent pricing with no feature gating
• Want a modern platform that feels like it was built recently

Real Setup Time

Task	Sequenzy	Loops
Account creation	2 minutes	2 minutes
First campaign sent	15 minutes	15 minutes
Stripe integration	5 minutes	10 minutes
Transactional email via API	20 minutes	20 minutes
Full onboarding sequence	30 min (AI)	1–2 hours (manual)
Domain authentication	10 min + DNS	10 min + DNS
Full production setup	1–2 hours	1–2 hours

Both platforms are fast to set up — this is a strength they share. The main time difference is AI-generated sequences in Sequenzy vs manual creation in Loops. For everything else, setup time is nearly identical.

How to Migrate from Loops to Sequenzy

Step 1: Export Your Contacts

In Loops, go to your audience and export contacts as CSV. This includes email addresses, names, custom properties, and tags. Make sure to export all segments you want to keep.

Step 2: Import into Sequenzy

Use Sequenzy's CSV import to bring in your contacts. Map Loops custom properties to Sequenzy subscriber attributes. Tags transfer directly.

Step 3: Connect Stripe

Link your Stripe account (or Paddle/Lemon Squeezy) to Sequenzy. This automatically syncs subscription data, MRR, and creates segments based on billing status — something that's more manual in Loops.

Step 4: Recreate or AI-Generate Sequences

You have two options: manually recreate your Loops automations in Sequenzy, or use AI to generate new, optimized sequences. Describe your SaaS and goals, and AI creates the full email flow.

Step 5: Migrate Transactional Emails

Update your API calls from Loops' API to Sequenzy's API. The endpoints are different but the concept is the same — send a POST request with recipient, template, and variables.

Step 6: Verify and Switch

Send test emails, verify deliverability, and gradually transition traffic from Loops to Sequenzy. Consider running both in parallel for a week before fully switching.

Migration timeline: 2–4 hours for small lists (under 5,000 contacts). Half a day for larger setups. The hardest part is recreating automations — AI generation makes this faster.

When should you choose Sequenzy?

1. You Need Deep Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals. You can trigger emails based on subscription events, failed payments, trial expirations, and more. Loops has Stripe integration, but Sequenzy's goes deeper for subscription management and revenue attribution.

2. You Want AI-Powered Email Generation

Sequenzy's AI-powered sequences let you describe what you want ("Write a 5-email trial-to-paid sequence for a project management SaaS") and generate the full email sequence. Loops doesn't have this. If writing emails is a bottleneck, AI generation saves hours per sequence.

3. You're Scaling Past 5,000 Subscribers

Our pricing is meaningfully cheaper as you grow. At 5,000 contacts, Sequenzy is $29/mo vs Loops' $49/mo. At 10,000, it's $49/mo vs ~$79–99/mo. The gap widens at every tier. If you're growing fast, Sequenzy saves hundreds per year.

4. You Want Send Time Optimization

Sequenzy analyzes when each subscriber typically engages and delivers emails at optimal times. Loops sends at the scheduled time for everyone. STO can improve open rates by 10–20% without any extra effort on your part.

5. You Want Revenue Attribution

Track which emails drive MRR, upgrades, and reduce churn. See that your onboarding sequence converts trials to paid at 2x the rate of your old flow. Loops provides email analytics (opens, clicks) but doesn't connect them to SaaS revenue metrics.

When should you choose Loops?

1. You're Just Getting Started

Loops' free tier includes 1,000 contacts with unlimited sends vs Sequenzy's 2,500 emails/month. If you're bootstrapping and every dollar counts, Loops gets you further before you need to pay. This is a real advantage for pre-revenue startups.

2. You Prefer the Notion-Style Editor

Loops uses a Notion-like editor — slash commands, clean blocks, minimal UI. It's fast, focused, and feels modern. Sequenzy uses a visual drag-and-drop approach with more styling options. This is pure preference — try both and see which feels natural to you.

3. You Need Unlimited Email Sends

Loops doesn't limit email volume on paid plans. Sequenzy caps based on your tier (120k emails/mo on the $49 plan). If you're sending high volume to a smaller list (e.g., daily transactional emails to 5,000 users), Loops removes that constraint entirely.

4. You Want Simpler Automation

Loops intentionally keeps automation simple. Some see this as a limitation; others see it as a feature. If you want "just enough" automation without the complexity of advanced workflows, Loops' approach might resonate with you.

5. You Value Community Reputation

Loops has built a strong reputation in the SaaS/indie hacker community, particularly on Twitter/X. They have more social proof, more testimonials, and more community discussion. If community validation matters to your decision, Loops has a head start.

Honest Limitations of Sequenzy

• Smaller free tier: 2,500 emails/mo vs Loops' 1,000 contacts with unlimited sends.
• Email send limits: Capped per plan tier, while Loops offers unlimited sends on paid plans.
• No Notion-style editor: Our visual builder is more powerful but some prefer Loops' simplicity.
• Newer platform: Less community recognition and fewer public testimonials than Loops.
• No landing pages: Neither platform has this, but worth noting as a general limitation.
• Less deliverability marketing: Loops emphasizes deliverability as a differentiator more visibly.

Honest Limitations of Loops

• No AI email generation: You write every email yourself. No AI sequence generation or content creation.
• No Send Time Optimization: Emails go out at the scheduled time for everyone, not optimized per subscriber.
• No revenue attribution: Email analytics show opens/clicks but don't connect to SaaS revenue metrics.
• Higher pricing at scale: Approximately 30–50% more expensive than Sequenzy at 5,000+ contacts.
• Simpler automation: Intentionally limited — great for simplicity, limiting for complex workflows.
• Contact-based pricing: You pay for contacts regardless of how actively you email them, while Sequenzy charges per email sent.