SequenzyvsLoops

Sequenzy vs Loops: SaaS Email Showdown

Both platforms are built specifically for SaaS. Here's an honest comparison.

See Pricing

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Both platforms have simple, subscriber-based pricing. Very similar.

Loops
~$49-99/month

5,000 contacts at $49/mo. 10,000 estimated ~$79-99/mo. Unlimited sends.

  • Free tier1,000 contacts (4k emails)
  • At 5,000 subscribers$49/mo
  • Email sendsUnlimited
  • Transactional emailsIncluded (unlimited)
  • Feature gatingNone
  • Branding on free planYes
Sequenzy
$49/month

10,000 subscribers. 300k emails/month included.

  • Free tier100 subscribers
  • At 5,000 subscribers~$39/mo
  • Email sends300k/month
  • Transactional emailsIncluded
  • Feature gatingNone
  • Branding on free planYes

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Loops
Where Sequenzy Wins
Stripe Integration
Partial
AI Email Generation
Pricing at Scale
$49 at 10k
~$79-99 at 10k
Where Loops Wins
Free Tier
100 contacts
1,000 contacts
Unlimited Sends
300k/month
Unlimited
Notion-style Editor
Drag-and-drop
Notion-style
Deliverability Focus
Good
Strong focus
Visual Builder Simplicity
Simpler
Comparable Features
Built for SaaS
Unified Transactional + Marketing
Developer API
Simple Pricing
Modern UI
Email Analytics

The Closest Competition

This is the most honest comparison page we have, because Loops and Sequenzy are genuinely similar. Both are modern email platforms built specifically for SaaS companies. Both offer unified transactional + marketing emails. Both have clean UIs and developer-friendly APIs. Both have simple pricing.

If you're choosing between us, it really comes down to specific features and personal preference.


When should you choose Sequenzy?

1. You Need Deep Stripe Integration

Sequenzy connects directly to Stripe and syncs customer data, MRR, subscription status, and churn signals. You can trigger emails based on subscription events, failed payments, and more. Loops has Stripe integration but ours is deeper for SaaS subscription management.

2. You Want AI-Powered Email Generation

Sequenzy's chat interface lets you describe what you want ("Write a 3-email welcome sequence for new trial users") and generates the full email sequence. Loops doesn't have this.

3. You're Scaling Past 5,000 Subscribers

Our pricing is slightly more favorable as you grow. At 10,000 subscribers, we're about $49/mo vs Loops' estimated $79-99/mo. The gap widens at higher subscriber counts.


When should you choose Loops?

1. You're Just Getting Started

Loops' free tier includes 1,000 contacts vs our 100. If you're bootstrapping and every dollar counts, Loops gets you further before you need to pay. This is a real advantage.

2. You Prefer the Notion-style Editor

Loops uses a Notion-like editor that some people love. It's clean, fast, and feels modern. We use a more traditional drag-and-drop approach. This is pure preference—try both.

3. You Need Unlimited Email Sends

Loops doesn't limit email volume on paid plans. We cap at 300,000/month on the $49 plan. If you're sending heavy volume to a smaller list, Loops removes that constraint.

4. You Want Simpler Automation

Loops intentionally keeps automation simple. Some see this as a limitation; others see it as a feature. If you want "just enough" automation without complexity, Loops might fit better.


Honest Assessment

Both Sequenzy and Loops are good choices for SaaS email. We're not going to pretend we're dramatically better—we're solving similar problems for similar customers.

The honest differences are:

  • Stripe integration: Ours is deeper for subscription management
  • AI generation: We have it, Loops doesn't
  • Free tier: Loops is more generous (1,000 vs 100)
  • Email volume: Loops is unlimited, we cap at 300k/mo
  • Editor style: Different approaches, pure preference

Try both. Pick the one that feels right.

Frequently Asked Questions

They're very similar. At 5,000 contacts, we're about the same ($49/mo). As you grow, Sequenzy becomes slightly cheaper. But Loops has a more generous free tier (1,000 contacts vs 100). Run the numbers for your specific situation.

Both are built specifically for SaaS. Sequenzy has deeper Stripe integration and AI email generation. Loops has unlimited sends and a more generous free tier. Both are solid choices.

Not for email generation. Sequenzy has a chat interface where you describe what you want and get full email sequences generated. Loops focuses on a clean, simple editor instead.

Both emphasize deliverability. Loops highlights their automatic DMARC/DKIM handling and queueing system. We maintain strict sender policies. Neither has published deliverability rates, so it's hard to compare directly.

Yes. Chat with the founder and we'll help migrate your contacts and recreate your automations. CSV exports from Loops import directly.

Different business decisions. Loops offers 1,000 contacts free (with branding). We offer 100. If you're just starting out, Loops' free tier goes further.

Pure preference. Loops uses a Notion-style editor (slash commands, clean blocks). We use a more traditional drag-and-drop builder. Try both and see which feels more natural to you.

Yes, both have modern developer APIs. Loops currently lacks client libraries (manual setup required). Both can integrate into your SaaS product.

Both are relatively new platforms. Loops has been around slightly longer and has built a good reputation in the SaaS community. We're newer but growing.

No—pick one. Both handle transactional + marketing in one platform. Using both would be redundant and confusing.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Other Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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