ActiveCampaign's pricing page
Captured from activecampaign.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which ActiveCampaign plan should you choose?
Start here
Starter
Small teams starting with email marketing and simple automation. It is the first tier to check when you only need the core ActiveCampaign workflow. Watch for: Advanced automation and CRM features require higher tiers
Public price
From $15/mo
From $15/month at 1,000 contacts on annual billing; scales with contact count.
Main upgrade
Plus
Teams that need stronger automation and customer management. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Usually the realistic starting point for serious workflows
Public price
From $49/mo
From $49/month at 1,000 contacts on annual billing; rises to around $239/month at 10,000 contacts.
High-volume or advanced
Enterprise
Large organizations needing custom limits, SLAs, and dedicated support. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Requires sales conversation at larger scales
Public price
From $145/mo
From $145/month at 1,000 contacts on annual billing; custom quote at higher volumes.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Small business with sales pipeline automation
ActiveCampaign: Starter or Plus depending on CRM needs. Sequenzy: Lower if the job is only email lifecycle messaging. ActiveCampaign is better when CRM and sales automation matter. Sequenzy is better when email automation is the main job.
SaaS with 30,000 registered users and moderate sending
ActiveCampaign: Contact count can push the bill higher. Sequenzy: Email-volume pricing with unlimited contacts. A SaaS user database is often larger than the audience you actively email, which favors send-based pricing.
Marketing team building complex visual automations
ActiveCampaign: Higher ActiveCampaign tier may be justified. Sequenzy: Simpler and more focused. ActiveCampaign wins on breadth and automation depth. Sequenzy wins on SaaS-specific simplicity.
What to watch for
The entry plan is not the plan most automation-heavy teams end up needing.
Contact-based pricing can get expensive for large SaaS user databases.
ActiveCampaign is powerful, but setup complexity is real.
ActiveCampaign pricing is about automation depth
ActiveCampaign is attractive because its automation builder is genuinely powerful. You can create branching journeys, score leads, update CRM pipelines, and coordinate sales follow-up. That power is the reason many teams choose it over simpler newsletter tools.
The pricing question is whether you need that whole system. If the real job is SaaS lifecycle email, a broad CRM automation platform can create extra cost and extra implementation work.
Where ActiveCampaign is worth it
ActiveCampaign is worth paying for when marketing and sales workflows are connected. If a lead downloads a guide, enters a nurture sequence, reaches a lead score threshold, and then moves into a sales pipeline, ActiveCampaign has the right shape.
For product-led SaaS, the workflow is often different. You care about trial events, activation, usage milestones, billing state, and retention. Those are product lifecycle problems more than classic sales automation problems.
The pricing risk is choosing a lower tier for the starting price, then discovering the workflow you actually want requires more automation depth, CRM capability, reporting, or permissions. ActiveCampaign can be worth that jump when sales and marketing are tightly connected. It is harder to justify when product events already live in your app and the email layer only needs to react to lifecycle state.
Before choosing a plan, compare the ActiveCampaign alternatives and the ActiveCampaign comparison. The right answer depends on whether you want a sales and marketing automation platform or a simpler SaaS lifecycle email system.
ActiveCampaign vs Sequenzy
Choose ActiveCampaign if you need the broad automation and CRM surface. Choose Sequenzy if you want SaaS email automation that is easier to set up, priced by emails sent, and built around product and billing events.
Choose ActiveCampaign when CRM, lead scoring, sales follow-up, and branching automation are central to the business. Choose Sequenzy when the workflow starts from product usage and revenue lifecycle events instead of lead-management stages.
ActiveCampaign vs Sequenzy
How ActiveCampaign compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
ActiveCampaign is excellent when you need a powerful marketing automation and CRM system. For SaaS teams that mainly need onboarding, activation, trial conversion, churn prevention, and billing-triggered emails, Sequenzy is usually easier to operate and easier to budget.
FAQ
Sources checked · Jun 17, 2026