Real Halloween emails: spooky designs, costume ideas and limited-time treats from top brands.
Halloween emails lean on playful design: spooky themes, costume ideas and limited treats. It is one of the few holidays where brands can be silly on purpose.
Dark palettes and playful copy stand out because the rest of the year is so polished.
A mystery discount or a limited drop works better than a generic seasonal sale.
What the 3 examples in this collection have in common.
