What is a browse abandonment email?

An automated email sent when a known shopper looks at products but leaves without adding anything to cart, usually within a day.

Browse abandonment vs abandoned cart: what is the difference?

Cart emails target shoppers who added items, so they can be more direct. Browse emails target earlier interest and work best with recommendations and reviews.

Which brands send browse abandonment emails?

This collection has 8 real browse abandonment emails from 7 brands, including Big 5 Sporting Goods, Everything Kitchens, FLANNELS, GlobalGolf and IPVanish. Every example was captured from a real signup, not a mockup.

When do brands send browse abandonment emails?

Across these examples, the typical one arrives one day after signup. 50% arrive the same day.

How long are subject lines for browse abandonment emails?

The typical subject line here is 29 characters long. 25% use an emoji.

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Browse abandonment email examples

Follow-up on products viewed without adding to cart. Real examples, captured from actual signups.

What great browse abandonment emails do

Browse abandonment emails follow up with shoppers who viewed products without adding them to cart. They are softer than cart reminders and often recommend similar items.

1
Keep it light
The shopper showed interest, not intent. A friendly "Still thinking about it?" fits better than urgency.
2
Add recommendations
Pair the viewed product with bestsellers or alternatives in the same category.
3
Lean on social proof
Reviews and ratings help a browser decide more than a discount does.