200+ Terms Defined

Email Marketing Glossary

Your complete reference for email marketing terminology. From technical protocols like SMTP and DKIM to metrics like open rates and CTR, find clear definitions and practical explanations for every term you need to know.

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Popular Terms

SMTP(Simple Mail Transfer Protocol)

The standard protocol used to send emails across the internet from one server to another.

IMAP(Internet Message Access Protocol)

A protocol for retrieving and managing email messages stored on a mail server.

POP3(Post Office Protocol version 3)

An older email protocol that downloads messages from a server to your local device.

MX Record(Mail Exchange Record)

A DNS record that specifies which mail servers accept email for your domain.

TLS(Transport Layer Security)

Encryption protocol that secures email transmission between servers.

SPF(Sender Policy Framework)

An email authentication method that specifies which servers can send email for your domain.

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