Email Marketing Glossary

Comparing two versions of an email to determine which performs better.

The portion of an email visible without scrolling, where the most important content should appear.

The percentage of sent emails accepted by receiving mail servers, before inbox placement decisions.

Emails designed to get new signups to complete setup and take their first meaningful action in your product.

A B2B strategy focusing marketing efforts on specific high-value target accounts rather than broad audiences.

The percentage of new signups who complete key actions that predict long-term retention.