Email Marketing Glossary

A standard 10-digit US phone number registered for business text messaging (A2P), with throughput and filtering set by a brand and campaign registration.

An automated email sent to shoppers who added items to their online shopping cart but left without completing the purchase.

The portion of an email visible without scrolling, where the most important content should appear.

Emails designed to get new signups to complete setup and take their first meaningful action in your product.

A B2B strategy focusing marketing efforts on specific high-value target accounts rather than broad audiences.

The percentage of new signups who complete key actions that predict long-term retention.