Recurring editorial content sent to the whole list: newsletters, digests and content roundups.
Newsletters are recurring editorial emails that keep an audience engaged between purchases or logins: stories, tips, curated links and updates on a regular schedule.
Each issue needs one thing worth reading. Filler teaches readers to skip.
Readers build habits around a reliable day and time.
Newsletters with a clear author and point of view get more replies and forwards.
What the 4 examples in this collection have in common.
