How do you write a product update email?

Lead with the most valuable change, show it in a visual, keep each item to a couple of sentences and link straight into the product.

How often should product updates be sent?

Monthly is common for roundups, with one-off emails for major launches.

Which brands send product update emails?

This collection has 9 real product update emails from 9 brands, including Airbnb, Argil, Brilliant Earth, GitBook and Gumroad. Every example was captured from a real signup, not a mockup.

What email platforms do brands use for product update emails?

The most common sending platforms here are SendGrid, HubSpot and Customer.io, detected from each email's delivery headers.

How long are subject lines for product update emails?

The typical subject line here is 41 characters long. 22% use an emoji.

Get Started

Product update email examples

Announcements about the product or company: new features, changelogs and company news.

What great product update emails do

Product update emails tell customers what is new: features, changelogs and company news. They show momentum and help users get more from what they already pay for.

1
Benefit before feature
Explain what the reader can now do, then how.
2
Visuals do the explaining
Screenshots and GIFs beat paragraphs for showing product changes.
3
Batch the small stuff
Save single-feature emails for big releases; roll the rest into a regular update.