Do you need to send renewal reminder emails?

For annual plans it is good practice, and in some places required. A reminder one to four weeks before renewal avoids surprise charges.

What should a plan change email include?

The previous and new plan, the price difference, the effective date, the next billing date and a link to manage the subscription.

Which brands send subscription update emails?

This collection has 12 real subscription update emails from 12 brands, including Airtable, ESET, Moxie, Scraperapi and Sendbird. Every example was captured from a real signup, not a mockup.

What email platforms do brands use for subscription update emails?

The most common sending platforms here are Amazon SES, SendGrid and Mailgun, detected from each email's delivery headers.

How long are subject lines for subscription update emails?

The typical subject line here is 53 characters long. None of them use an emoji.

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Subscription update email examples

Plan change, renewal notice, or subscription confirmation. Real examples, captured from actual signups.

What great subscription update emails do

Subscription update emails confirm changes to a plan: upgrades, downgrades, renewals or price changes. Clarity builds trust and prevents surprise charges.

1
Show before and after
The old plan, the new plan and what changes in price and features.
2
Give the effective date
Say when the change applies and when the next charge happens.
3
Warn ahead of renewals
Annual renewal reminders a week or two ahead prevent chargebacks and angry tickets.