Overview

Loops and Mailchimp represent different eras of email marketing. Mailchimp launched in 2001 and has grown into an all-in-one marketing platform. Loops launched recently with a singular focus: email for SaaS companies. They solve the same problem differently.

The SaaS Question

If you're a SaaS company, this is the key question: do you want a tool built for you, or a general tool that works for everyone? Loops understands SaaS workflows - onboarding sequences, product events, user lifecycle. Mailchimp can do these things, but you'll need to configure them yourself.

Feature Bloat vs Focus

Mailchimp has accumulated 23 years of features: landing pages, websites, social media scheduling, postcards, surveys, and more. Some love having everything in one place. Others find it overwhelming. Loops does one thing well: email for SaaS.

Pricing Comparison

Mailchimp's pricing has become notoriously complex. Different tiers have different send limits, and features are gated behind higher plans. Loops charges per contact with unlimited sends and all features included. At 10,000 contacts, both cost around $100/month, but Loops is more predictable as you scale.

The Integration Factor

Mailchimp has 300+ integrations built over two decades. Loops has fewer but covers the essentials for SaaS. If you need a specific integration, check both before deciding.