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Sending & Recipients

From Address

The email address that appears as the sender of your email message.

Definition

The From address is the email address displayed to recipients as the sender of your email. It consists of two parts: the display name (what recipients see, like 'Sequenzy Team') and the actual email address (like [email protected]). This address is crucial for brand recognition and deliverability.

Why It Matters

Your From address directly impacts open rates and trust. Recipients decide whether to open emails based on who sent them. A recognizable, consistent From address builds brand familiarity. ISPs also use the From address domain for authentication checks.

How It Works

When you send an email, the From address is set in the email headers. The display name can be customized independently of the email address. Most ESPs allow you to configure multiple From addresses for different purposes (marketing vs transactional).

Best Practices

  • 1Use a recognizable display name that matches your brand
  • 2Keep the From address consistent across campaigns
  • 3Use a real, monitored email address rather than no-reply
  • 4Ensure the domain is properly authenticated with SPF and DKIM

Frequently Asked Questions

No-reply addresses discourage engagement and can hurt deliverability. Use a monitored address instead. If you cannot handle replies, set up an auto-responder or use a Reply-To address that goes to a monitored inbox.

Yes, using different addresses for different purposes (newsletters, transactional, marketing) can help recipients recognize email types. Ensure all addresses are on authenticated domains.