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Campaign Types

Reactivation Email

Emails designed to bring back users who have become inactive or disengaged with your product.

Definition

Reactivation emails target users who were once active but have stopped engaging with your product. Unlike win-back emails for churned customers, reactivation emails go to current subscribers or users who have not officially cancelled but have gone quiet. The goal is to remind them of your value and bring them back before they formally churn.

Why It Matters

Inactive users are on the path to churn. The longer they stay dormant, the less likely they are to return. Reactivation emails catch users while they still have accounts, payment methods on file, and some memory of your product. A successful reactivation campaign is far cheaper than acquiring a replacement customer.

How It Works

Define inactivity thresholds based on your product's typical usage patterns. If users normally log in weekly, 2-3 weeks of silence might trigger reactivation. Send a sequence that reminds them of value, shows what they are missing, and offers help or incentives to return. Track who comes back and what message worked.

Best Practices

  • 1Trigger reactivation before inactivity becomes entrenched
  • 2Lead with value reminders, not guilt about inactivity
  • 3Highlight new features or improvements they might have missed
  • 4Make it easy to pick up where they left off
  • 5Personalize with their past usage and achievements
  • 6Consider offering a temporary upgrade or bonus to prompt action
  • 7Remove users from reactivation sequences when they re-engage

Inactivity Triggers

Automatically identify inactive users and send reactivation sequences. Sequenzy tracks engagement and triggers campaigns when users go quiet.

Learn More

Frequently Asked Questions

It depends on your product's natural usage rhythm. For daily-use tools, a week of inactivity is concerning. For monthly use cases, 60-90 days might be normal. Look at your data to see when inactive users typically return versus never come back.

Reactivation targets current subscribers who have gone inactive. Win-back targets people who have already cancelled. The messaging differs because reactivation users still have access while win-back users need to re-subscribe.

Typically 3-5 emails over 2-4 weeks. Start with a gentle check-in. Follow up with value reminders and what they are missing. End with a last-chance message or incentive. If they do not respond, reduce frequency rather than continuing to bombard them.