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Automation

Email Automation

Automatically sending emails based on triggers, schedules, or subscriber behavior.

Definition

Email automation refers to the technology and practice of sending emails automatically based on predefined triggers, schedules, or subscriber behaviors without manual intervention. Automation allows marketers to deliver personalized, timely messages at scale while freeing time for strategy and creative work.

Why It Matters

Automation delivers the right message at the right time without manual effort. Automated emails typically have higher engagement because they are triggered by relevant actions. They allow small teams to provide personalized experiences that would be impossible to manage manually.

How It Works

You define triggers (signup, purchase, date, behavior) that start an automation. When a subscriber matches the trigger conditions, they enter the workflow and receive emails based on the sequence you have designed. Workflows can include delays, conditions, and branches.

Best Practices

  • 1Start with high-impact automations like welcome and abandoned cart
  • 2Map out the entire workflow before building
  • 3Use behavior-based branching to personalize paths
  • 4Monitor performance and optimize individual steps
  • 5Set up alerts for workflow issues or unexpected behavior

Visual Automation Builder

Sequenzy's drag-and-drop automation builder makes it easy to create sophisticated email workflows.

Learn More

Frequently Asked Questions

Start with: welcome sequence (highest ROI), abandoned cart (for e-commerce), and re-engagement for inactive subscribers. These core automations provide immediate value and can run indefinitely.

Start simple and add complexity based on data. A basic linear sequence is better than no automation. Once it is working, add branches and conditions based on what you learn from subscriber behavior.

Well-designed automation should feel personal and timely, not robotic. Use personalization, write in a human voice, and ensure triggers are appropriate. Test by experiencing the automation as a subscriber would.