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List Management

Preference Center

A page where subscribers can manage their email preferences including frequency, content topics, and communication settings.

Definition

A preference center is a subscriber-facing page where recipients can customize their email experience. They can choose topics of interest, set email frequency, update personal information, and manage which types of communications they receive. A well-designed preference center reduces unsubscribes by offering alternatives to complete opt-out.

Why It Matters

Preference centers reduce churn by giving subscribers control. Instead of unsubscribing entirely, they can reduce frequency or change topics. This improves subscriber satisfaction while maintaining your list. Preference centers also collect valuable zero-party data about subscriber interests.

How It Works

Preference centers are typically web pages linked from emails and your unsubscribe page. Subscribers log in or use a tokenized link to access their preferences. Changes update their subscriber profile, affecting which emails they receive and how often.

Best Practices

  • 1Offer preference center as alternative to full unsubscribe
  • 2Keep preference options simple and clear
  • 3Allow frequency control (daily, weekly, monthly)
  • 4Use preferences to segment and personalize future emails

Built-in Preference Center

Give subscribers control over their email experience with Sequenzy's customizable preference center.

Learn More

Frequently Asked Questions

Common options include email frequency (more or less often), content topics (products, news, tips), email format preference, and profile information updates. Keep it simple - too many options can confuse subscribers.

Yes, when designed well. By offering alternatives like reduced frequency or topic selection, subscribers can adjust rather than leave entirely. Some users who would unsubscribe will choose to stay at a lower frequency.