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List Management

Your Email Address

A phrase sometimes used in signup forms as a placeholder or label for the email input field.

Definition

In email marketing context, 'Your Email Address' typically refers to either the email address a subscriber enters in a signup form, or instructions helping users locate their own email address. Signup forms often use 'Your email address' as a placeholder or label for the email input field to make forms user-friendly and clear.

Why It Matters

Clear labeling of form fields reduces friction and increases conversion rates on signup forms. Users should instantly understand what information is required. Using 'Your email address' as a placeholder is a common UX pattern that improves form completion.

How It Works

Signup forms use labels, placeholders, or both to indicate where users should enter their email. The placeholder 'Your email address' disappears when typing begins, so important forms should also include a visible label. Upon submission, this becomes the subscriber's contact email.

Best Practices

  • 1Use clear, simple labels like 'Your email address' or 'Email'
  • 2Include a visible label, not just a placeholder that disappears
  • 3Consider adding helper text if targeting less technical audiences
  • 4Use email input type for proper mobile keyboard display

Frequently Asked Questions

Use both. Placeholders disappear when typing, which can confuse users. A visible label above the field plus a placeholder example provides the best user experience.

Ask for the email address the subscriber checks regularly and wants to receive your emails at. For B2B, this might be a work email; for B2C, personal email. Let subscribers choose.