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Campaign Types

Milestone Email

Celebratory emails sent when users hit significant achievements or usage thresholds in your product.

Definition

Milestone emails celebrate when users reach meaningful achievements within your product. This might be completing their 100th project, their 1-year anniversary, reaching a usage threshold, or hitting a success metric. These emails acknowledge progress, reinforce value, and create positive emotional moments in the customer relationship.

Why It Matters

Milestones create natural moments to strengthen customer relationships. Celebrating success reminds users why they are paying you. These moments also present opportunities for referrals, testimonials, or case study participation. Users who feel appreciated and successful are less likely to churn and more likely to advocate.

How It Works

Define meaningful milestones based on usage patterns and time. Track when users hit these thresholds. Trigger automated emails that acknowledge the achievement, show their progress, and suggest next steps. Common milestones include time-based anniversaries, usage counts, and outcome achievements.

Best Practices

  • 1Choose milestones that genuinely feel significant to users
  • 2Personalize with specific numbers and achievements
  • 3Focus on their success, not your product
  • 4Include a small gift or perk for major milestones when possible
  • 5Use milestones to ask for referrals or testimonials
  • 6Do not overdo it with too many minor milestone emails
  • 7Make the celebration genuine, not a disguised sales pitch

Milestone Triggers

Set up automated emails triggered by usage milestones. Sequenzy tracks user behavior and sends celebratory messages at the right moments.

Learn More

Frequently Asked Questions

Common choices include time anniversaries (30 days, 1 year), usage counts (100 projects, 1000 messages), outcome achievements (first sale, $10K revenue), and growth indicators (invited 10 teammates). Pick milestones that align with the value your product delivers.

Use real data and be specific. "You've completed 147 projects!" feels more authentic than "You've reached a milestone!" Celebrate things users actually care about, not arbitrary numbers. Keep the tone genuine and brief.

Major milestones (1-year anniversary, significant achievement) are good moments to ask for a testimonial, review, or referral. Keep the ask secondary to the celebration. Users are more willing to help when they feel appreciated first.