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List Management

Email List

A collection of email addresses from people who have opted in to receive your emails.

Definition

An email list is a database of email addresses and associated subscriber data belonging to people who have given permission to receive your emails. A quality email list is built organically through opt-in methods and is regularly maintained to remove inactive or invalid addresses.

Why It Matters

Your email list is one of your most valuable marketing assets. Unlike social media followers, you own this direct relationship with subscribers. The quality of your list directly impacts deliverability, engagement, and ultimately revenue from email marketing.

How It Works

Email lists are built through opt-in forms on your website, lead magnets, checkout flows, and other permission-based methods. Subscribers are stored in your email service provider with relevant data like signup date, source, preferences, and engagement history.

Best Practices

  • 1Only add subscribers who have explicitly opted in
  • 2Use double opt-in to confirm subscribers and improve list quality
  • 3Never purchase email lists as this damages reputation
  • 4Regularly clean your list by removing bounces and inactive subscribers
  • 5Segment your list based on behavior, preferences, and attributes

List Management

Sequenzy makes it easy to manage subscribers, segments, and list hygiene all in one place.

Learn More

Frequently Asked Questions

Grow organically through: valuable lead magnets, prominent signup forms, content upgrades, referral programs, social media promotion, and checkout opt-ins. Focus on attracting your target audience, not just large numbers.

Review your list at least quarterly. Remove hard bounces immediately, soft bounces after 3-5 consecutive failures, and consider removing subscribers who have not engaged in 6-12 months.

Never. Purchased lists contain people who did not opt in to hear from you. This leads to high spam complaints, bounces, blocklisting, and potential legal issues. It will damage your sender reputation significantly.