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Campaign Types

Welcome Email

The first email sent to new subscribers to introduce your brand and set expectations.

Definition

A welcome email is the first email message sent to someone after they subscribe to your list, create an account, or make their first purchase. It introduces your brand, thanks them for joining, sets expectations for future emails, and often includes a special offer or important next steps.

Why It Matters

Welcome emails have the highest open rates of any marketing email type, often 50-60% or higher. Subscribers are most engaged right after signing up, making this the best time to make a strong impression, build trust, and drive action.

How It Works

Welcome emails are triggered automatically when someone joins your list. They should be sent immediately while your brand is fresh in the subscriber's mind. Many businesses use a welcome series (multiple emails over the first few days) rather than a single welcome email.

Best Practices

  • 1Send immediately after signup while engagement is highest
  • 2Thank subscribers and confirm their subscription
  • 3Set clear expectations about email frequency and content
  • 4Include a strong call to action or exclusive offer
  • 5Keep the design on-brand and mobile-friendly

Instant Welcome Emails

Sequenzy sends welcome emails immediately when subscribers join, with easy automation setup.

Learn More

Frequently Asked Questions

Include: a thank you, what they can expect (frequency, content type), immediate value (a resource, discount, or tip), a call to action, and links to your best content or products.

For e-commerce, a welcome discount (10-15% off) can drive first purchases. For B2B or content businesses, valuable content may be more appropriate. Test what works for your audience.

Immediately, within minutes of signup. Subscribers are most engaged right after signing up. Delays of even a few hours significantly reduce open rates and engagement.