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Campaign Types

Changelog Email

Regular emails summarizing recent product updates, bug fixes, and improvements for users.

Definition

Changelog emails are periodic communications that summarize what you have shipped recently. They typically include new features, improvements, bug fixes, and performance enhancements. For developer-focused products, changelogs are essential. For all SaaS products, they demonstrate momentum and keep users informed about evolving capabilities.

Why It Matters

Regular changelog emails show customers you are actively improving the product. They drive feature discovery and adoption. They remind inactive users that things have changed since they last engaged. And they build trust by being transparent about what you are working on.

How It Works

Collect release notes and product updates over a period (weekly, bi-weekly, or monthly). Compile them into an easily scannable email format. Group by category (new features, improvements, fixes). Send to your customer base with appropriate segmentation. Track which updates drive the most engagement.

Best Practices

  • 1Keep changelog emails scannable with clear categories
  • 2Lead with the most impactful changes
  • 3Link to detailed documentation for customers who want more
  • 4Segment if certain updates only matter to certain users
  • 5Balance frequency with substance (do not send empty changelogs)
  • 6Use changelogs to re-engage inactive users
  • 7Track which updates drive feature adoption

Product Update Campaigns

Build regular changelog email campaigns to keep customers informed about product improvements and new features.

Learn More

Frequently Asked Questions

It depends on shipping velocity. Weekly works for fast-shipping teams. Monthly is fine for more deliberate release cycles. Do not send changelogs with nothing meaningful to announce. The key is regular rhythm without being empty.

New features (biggest), improvements to existing features, notable bug fixes, and performance gains. Skip internal changes users would not notice. Prioritize by customer impact, not engineering effort.

For most products, yes. Changelogs demonstrate momentum and keep all users informed. Consider segmenting if certain updates only apply to specific plan types or use cases, but default to inclusive.