Drip Campaign
An automated sequence of emails sent on a schedule to nurture leads over time.
Definition
A drip campaign is a series of pre-written, automated emails sent to subscribers over a period of time based on a schedule or their actions. Also called drip sequences or email nurture campaigns, they gradually 'drip' information to move subscribers toward a goal like making a purchase, completing onboarding, or engaging with your product.
Why It Matters
Drip campaigns automate relationship building at scale. Instead of manually following up with every lead, you create a sequence once and it works continuously. They are highly effective for onboarding, education, lead nurturing, and re-engagement.
How It Works
Subscribers enter a drip campaign based on a trigger (signup, purchase, tag added). They then receive emails at preset intervals (e.g., Day 1, Day 3, Day 7). Drip campaigns can include branches based on behavior, like sending different emails if someone clicks a link versus not clicking.
Best Practices
- 1Map out the entire sequence before creating content
- 2Space emails appropriately to avoid overwhelming subscribers
- 3Use behavior-based branching to personalize the journey
- 4Include clear calls to action that build toward your goal
- 5Monitor performance and optimize individual emails in the sequence
Visual Sequence Builder
Build sophisticated drip campaigns with Sequenzy's visual automation builder, including branching and delays.
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