Subscription Management
Tools and processes allowing subscribers to control their email preferences, frequency, and subscription status.
Definition
Subscription management refers to the systems and processes that allow subscribers to control their email relationship with you. This includes preference centers where subscribers can choose content types and frequency, unsubscribe mechanisms for full opt-out, and update options for email address changes. Good subscription management respects subscriber autonomy while reducing churn.
Why It Matters
Effective subscription management reduces unsubscribes by offering alternatives to complete opt-out. Subscribers who can adjust frequency or content types are less likely to leave entirely. It also demonstrates respect for subscriber preferences, building trust and improving long-term engagement.
How It Works
Provide a preference center link in your emails. The preference center allows subscribers to update their email address, choose content categories, select frequency preferences, or unsubscribe completely. Changes update their profile in your email platform immediately.
Best Practices
- 1Offer preference alternatives alongside unsubscribe
- 2Make subscription changes easy and immediate
- 3Provide meaningful options (not just yes/no)
- 4Honor all changes instantly
- 5Link preference center from all emails
Preference Center
Give subscribers control over their email experience with Sequenzy's customizable preference center.
Learn More