Product grid email examples

Every email in this collection uses a product grid, whether the message is a sale email, welcome email, onboarding email, newsletter, or product launch. The grid supports very different jobs: Craftsy links learners to classes, Beauty Bay explains five colour-corrector shades, and Green Man Gaming organizes new releases and game deals.

Most grids offer several routes into the catalogue rather than one action. Jomashop divides its sale across watches, fragrances, sunglasses, and accessories, while Custom Ink directs readers toward customizable apparel, accessories, and fundraising products. Craftsy is the clear exception, using a single CTA after its class recommendations.

Sale or discount emails make up 33% of all the emails in this collection. Their subject lines usually put the offer, product, or deadline first, as in "Flash Sale: Up To 30% Off Starts Now!", "30% OFF BOOTS WITH BACKBONE", and "⏰Clock’s Ticking!". The preview text often adds the condition or next step: FLANNELS says "Ends Midnight Tonight, use code OUTLET20 to save now. Go, go, go >>".

Codes appear in 40% of all the emails in this collection, but brands also add shipping thresholds, gifts, rewards, or a second offer. Advance Auto Parts combines BOGO savings, free brake pads, and bonus rewards points. Logitech offers up to 30% off a second piece of gear with a free backpack, while Bonobos adds free shipping and returns. Countdown elements are used selectively by Green Man Gaming, FLANNELS, and Boll & Branch, so urgency does not depend on a timer in every sale email.

The Jomashop emails use the exact same preview text, "-- Free Shipping on Orders $100+", even though their subject lines differ: one announces a fall sale and the later one lists product categories. That makes shipping a recurring reassurance rather than a one-off headline. Other brands use preview text to clarify the offer or audience, such as Aéropostale's "Epic hoodies & tees inspired by your fave game" and Tarte's "welcome to the fam".

Subject lines stay compact or highly specific, with occasional editorial or seasonal framing. Emojis appear in 29% of all the emails in this collection, including launch subjects from Aéropostale, Beauty Bay, and Zumba App. Red is used in several urgency-led emails, including FLANNELS and Wolverine, while blue appears in Aéropostale, Beauty Bay, and Logitech. Dark backgrounds distinguish Green Man Gaming, Bonobos, and Prashanti Sarees from the brighter grid treatments. The arrival order is concentrated on Oct 2, after a smaller Oct 1 opening and before one Oct 3 email.