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Sequence · 4 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Books-A-Million emails its subscribers, measured from every email we received.
Every email Books-A-Million sent in its first month, grouped by the day it arrived.
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Signup day
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Every subject line and preview text, in the order they arrived.
We captured 22 emails from Books-A-Million after signing up, mostly sale / discount, product launch and welcome emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, its designs lean teal and blue and 95% of its emails use product grid.
Its subject lines run about 43 characters.