Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Lookfantastic emails its subscribers, measured from every email we received.
Every email Lookfantastic sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Lookfantastic after signing up, mostly sale / discount, welcome and activation nudge emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, its designs lean blue on dark backgrounds and 86% of its emails use discount code.
Its subject lines run about 24 characters, and 14% are questions.
