In the order they arrived, from the first email after signup.
How often, when and how Kilian emails its subscribers, measured from every email we received.
Every email Kilian sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 5
5 days later
Day 12
7 days later
Day 13
Day 14
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Kilian after signing up, mostly seasonal campaign, welcome and product launch emails.
20% of its emails arrived on the day we signed up and 60% of its emails use product grid.
Its subject lines run about 30 characters.