Aéropostale email examples

Aéropostale’s first email arrives on day 0 with a welcome message and two introductory discounts: “Welcome, Bestie! Enjoy 20% OFF $100+ or 15% OFF No Min”. The next email on day 0 switches straight to a sitewide promotion, followed by “FREE Tees! Buy 1, Get 2 Free Graphics”. This makes the first contact both a welcome and a rapid introduction to the brand’s promotional rhythm.

The cadence stays dense from day 0 through day 7, with multiple emails on several days. The median arrival is day 3, but the sequence begins immediately. Sale or discount emails make up 74% of the messages, while product launches account for 16% and include the Von Dutch collaboration, the Fortnite collaboration, and the app-exclusive Y2K collection.

Aéropostale repeats recognizable deal structures across multiple messages. The 20% off $100+ or 15% off with no minimum offer appears in the welcome email and returns in “ACT FAST! ✨ Get 20% OFF $100+ or 15% OFF No Min 🏃‍♀️” and “HURRY! 20% OFF $100+ Or 15% OFF No Min! ⏰”. Graphic tee and jeans BOGO offers also recur from day 0 through day 7, giving subscribers repeated promotions in the same product areas.

Urgency appears through phrases such as “ENDS SOON”, “LAST DAY”, “HURRY!”, and “Going FAST”. The emails also combine a primary deal with a secondary one, such as uniform savings alongside a sitewide sale or jeans alongside low-priced hoodies and sweats. You can copy this structure by keeping a recognizable offer family in circulation, then changing the product focus and deadline language.

Subject lines have a median length of 40 characters, and 53% use an emoji. They lead with the value proposition or the deadline: “FREE Jeans! Buy 1 Pair, Get 1 FREE”, “NEW Cozy Styles Up To 50% Off🥰”, and “Von Dutch x Aero Going FAST!❤️‍🔥”. The tone is informal, using “Bestie”, “fave”, and “dwntme” alongside explicit discounts and free-product claims.

Some preview text adds a second offer or urgency cue. “Shop now!” appears on 4 of 19 emails, while other previews supply a complementary product angle, such as “Plus, up to 50% off sweaters for fall”. This is a useful pattern to copy: let the subject state the main hook and use the preview to introduce a related category, benefit, or deadline.

The two-email Aéropostale onboarding sequence includes the day 0 welcome email and the day 6 rewards email, “Unlock REWARDS access 🎉Perks Start Here”. The latter explains the welcome CashPass and mentions text-message savings and shipping benefits, giving the sequence a loyalty purpose alongside promotional content.

Eighteen of 19 emails use a product grid, and 18 of 19 include free shipping. Discount codes appear in the NFL, jeans, Fortnite, and later jeans emails, while personalized content appears in the graphic tee and Y2K emails. That gives you a simple template: use grids for merchandise breadth, reserve codes for selected promotions, and add loyalty or personalization where relevant.