TourRadar email examples

TourRadar starts with two emails on day 0: a welcome email that explains its organized-adventure marketplace, and a sale email covering November departures across the Americas. The first asks readers to browse 50,000+ adventures with one CTA, while the sale email moves straight to destinations, operators, ratings and Escape Sale savings.

The three-email TourRadar welcome series continues with an onboarding email on day 1 and a membership email on day 2. Those messages expand the product story into travel styles, group options, wish lists, referrals, content, social channels and the mobile app. Promotional emails run alongside the sequence rather than waiting for it to finish: a Morocco sale and a South Africa giveaway arrive on day 2, followed by more sale emails on day 3 and day 4.

The offer cadence becomes more urgent as the sale closes. TourRadar moves from November trip ideas and destination benefits to a 24-hour warning, then an under-12-hours warning, and finally a four-hour warning. The later sale emails keep repeating booking protection and 24/7 support, giving the deadline message a reassurance layer rather than relying on scarcity alone.

TourRadar often makes the destination or timing the hook instead of leading with a generic discount. Subjects such as "From the Rockies to the Andes" and "Go in November, skip the Sahara heat" create a geographic or seasonal contrast, while "Italy without queues, India without heat" connects several destination benefits in one line. Sale urgency becomes more direct in "Escape Sale: last chance, it all ends in 24 hours" and "Last chance: it all ends in 4 hours".

The subject lines have a median length of 39 characters, and 30% use an emoji. The emojis appear in both welcome or promotional contexts, as in "Welcome to TourRadar, the No. 1 platform for organized adventures 🌍" and "⏰ Last chance: Win a free trip to South Africa 🇿🇦". That gives the brand room for personality without replacing the core message of destination, timing or urgency.

Preview text supplies the practical detail that the subject leaves open. It adds departure timing, weather comparisons, discount limits and closing dates, as in "November departures across the Americas. The Escape Sale ends 30 September." In the final sale messages, TourRadar repeats "Book with 24/7 support and booking protection." across two emails, making those assurances a recurring part of the close.

Five emails use a product grid with social proof: the Americas sale, Morocco sale, multi-destination sale, 24-hour sale and under-12-hours sale. That format lets TourRadar move from a broad promise to several tours, operators and ratings. The single Americas email also includes free shipping, while the 24-hour sale is the only one marked as personalized.

Countdowns appear in the South Africa giveaway, the multi-destination sale and the three later sale emails, including the final four-hour message. The giveaway and the welcome email use a single CTA, as does the membership email, while the grid-led sales give readers multiple trips to browse. For your own lifecycle program, separate discovery from decision: use one clear action when explaining the service, then use several products, reviews and a visible deadline when the offer is nearing its end.

The sequence is easy to adapt: introduce the marketplace, explain ways to explore it, then explain account benefits. In parallel, start with a broad seasonal sale, narrow into destination-specific reasons to travel, and finish with progressively shorter time windows. Keep the reassurance details consistent in the closing emails, and reserve personalization for a message with recommendations that are explicitly picked for the recipient.