In the order they arrived, from the first email after signup.
How often, when and how Jackson & Perkins emails its subscribers, measured from every email we received.
Every email Jackson & Perkins sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Jackson & Perkins after signing up: sale / discount, welcome and browse abandonment emails.
All of its emails arrived on the day we signed up, its designs lean green and red and 50% of its emails use discount code.
Its subject lines run about 48 characters, and 25% are questions.