Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 2 after signupPart of a sequence
Day 4 after signupPart of a sequence
How often, when and how lovecrafts.com emails its subscribers, measured from every email we received.
Every email lovecrafts.com sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from lovecrafts.com after signing up: welcome, onboarding and sale / discount emails. They form 1 automated sequence you can follow day by day.
43% of its emails arrived on the day we signed up, its designs lean yellow and blue and all of its emails use discount code.
Its subject lines run about 36 characters, and 14% are questions.
