Jerry's Artarama email examples

The sale or discount email is the most common kind here, and it starts early. Three emails arrived on signup day, all of them promotions: "🎨 Welcome! Jerry's Online Emails - See Inside For The "Finest"" opened the welcome series with a welcome gift and free-shipping offer, while "Big Holiday Savings on Canvas & Surfaces!" and "Super Sale Ending Soon - Finest Oil Painting Supplies On Sale!" also went out that day. The brand's first move is an offer, not a product story.

Deadlines are a recurring part of the copy. "ENDS TONIGHT! - Finest Oil Painting Supplies On Sale!" and "Last Chance To SAVE! - Finest Oil Painting Supplies On Sale!" both arrived on day 2 with the same preview text, "Save Up To 68% Off Regular Prices!" The sale-ending message returns repeatedly across later emails.

The preview text "Open For Savings" appears on 5 of 35 emails, and "Open For Deals" on 3 of 35, so a reader who scans the inbox sees the same phrases repeatedly. "Save Up to 70% Regular!" also appears on several paint sale emails. Subject lines vary more than preview texts, and many use emoji, such as "🎨🖌️ Paints & Brushes Super Sale", which recurs in several sale emails.

Design choices are similar across sale emails. Free shipping and a product grid appear on 91% of emails, and a countdown appears on 34%. Video is rare, appearing only in "See What's Free! ✨ Exclusive Buy/Get Offers Only @ Jerry's", "FX Effects: Create Unique Effects and Textures", "Discover More This Week at Jerry's!", and "NEW! 🖌️ On Sale - Creative Mark Vesta Brushes".

The welcome series has two emails, and the rest of the sequence is a run of promotions. Sends cluster heavily on days 2, 3 and 9, and some days carry two or three emails with near-identical subject lines. The median email goes out on day 9. Weekly newsletters, such as "Discover More This Week at Jerry's!", arrive on days 4, 11 and 18, and an event invite, "Harvest Hues 🍂 November Art Contest - Enter Now!", arrives on day 10 with its prize amounts in the preview text.

Product launches, such as "Cappelletto Easels From Treviso, Italy" and "🖼️ NEW Decorative Gold Frame Styles from Cardinali", are less frequent and each arrives as a single email on its day rather than as part of a follow-up series.