Day 1
Day 2
Day 3
Sequence · 3 emails over 3 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 3 days
How often, when and how Bath & Body Works emails its subscribers, measured from every email we received.
Every email Bath & Body Works sent in its first month, grouped by the day it arrived.
Day 1
First email
Day 2
Day 3
Day 5
2 days later
Day 6
Day 9
3 days later
Day 11
2 days later
Day 12
Day 13
Day 14
Day 15
Day 16
Every subject line and preview text, in the order they arrived.
We captured 14 emails from Bath & Body Works after signing up, mostly sale / discount, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 11 days after signup, its designs lean blue and 57% of its emails use countdown.
Its subject lines run about 40 characters.