Day 0
Day 2
Day 4
+1 more
Sequence · 4 emails over 12 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 4 emails over 12 days
+1 near-identical email
How often, when and how Peet's Coffee emails its subscribers, measured from every email we received.
Every email Peet's Coffee sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 4
2 days later
Day 5
Day 7
2 days later
Day 9
2 days later
Day 11
2 days later
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 13 emails from Peet's Coffee after signing up, mostly seasonal campaign, sale / discount and product launch emails. They form 1 automated sequence you can follow day by day.
15% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean orange and red and 85% of its emails use discount code.
Its subject lines run about 42 characters.