Day 0
Day 2
Day 5
Sequence · 3 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 5 days
+1 near-identical email
How often, when and how Avenue emails its subscribers, measured from every email we received.
Every email Avenue sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Every subject line and preview text, in the order they arrived.
We captured 17 emails from Avenue after signing up, mostly sale / discount, seasonal campaign and activation nudge emails. They form 1 automated sequence you can follow day by day.
12% of its emails arrived on the day we signed up, it sends with Mailgun, its designs lean blue and purple and all of its emails use product grid.
Its subject lines run about 35 characters.