Day 0
Day 3
Day 3
+1 more
Sequence · 4 emails over 8 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 4 emails over 8 days
How often, when and how Hershey's emails its subscribers, measured from every email we received.
Every email Hershey's sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 8
5 days later
Day 10
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Hershey's after signing up: onboarding, welcome and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, its designs lean orange and green on dark backgrounds and 40% of its emails use product grid.
Its subject lines run about 35 characters.